General

So how exactly is Disney World’s new xPASS system supposed to work?

Published

13 years ago

February 26, 2012

If you look around the Web, you can see that the reaction
(among Disney theme park fans, anyway) to the xPASS-related articles that I’ve written so far seem to
have been pretty negative. With the gist of their comments being that “I
would never ever pay for a service like this” and “booking ride times
for attractions weeks in advance would rob my WDW vacation of
spontaneity.”

Addressing the latter complaint first … Let me blunt here:
A Walt Disney World vacation is hardly an
exercise in spontaneity. For most people, just in order to get to Orlando
involves buying a plane ticket and/or driving for hundreds of miles. Then — if
they’re planning on staying in the area for a couple of days in order to
actually experience the Parks — these people are going to need to find a hotel
room as well as purchase some theme park tickets.

More to the point, if
you’re planning on visiting a Disney theme park, these places have definite
operating hours. So if you show up at Disney’s Hollywood Studios at 10 p.m. on
a night when that park closes at 9 and then say “I wanna go ride Twilight
Zone Tower of Terror” … Well, that’s just too bad.

You get what I’m saying here? The people who are now griping
about how xPASS will possibly rob them of the opportunity to have a truly
spontaneous WDW vacation are — at best — being insincere. I mean, if the vacation spot that you love to take your family to has a parade scheduled to step off every
day right at 3 p.m. and/or requires you to make dinner reservations 6 months in
advance in order to guarantee seating at that Resort’s most popular eateries
… We’re not exactly talking about the spontaneity capital of the world, now
are we?

More to the point, how is being able to have the ability to
book (at most) four xPASSES per day per park weeks in advance going to ruin
your Disney World vacation?

You see, that’s how this NextGen system is really supposed
to work. How far in advance you book your WDW vacation and/or buy your Disney
World theme park tickets will then determine the number of xPASSES that you’ll
be able to reserve for yourself and your family. A typical scenario: If you book at least six weeks out, you
should then be able to go on the xPASS website and reserve four experiences
(EX: two attraction ride times, an exclusive meet-n-greet with a Disney
character as well as a viewing spot for the nightly fireworks).

Now multiply that by the four WDW theme parks and you’ve
then got 16 different instances where people vacationing at Walt Disney World
can actually avoid a line. That’s a huge Guest satisfier. Not to mention being
able to use the xPASS system to avoid lines at the Parks’ Quick Service Dining
locations by ordering your meals in advance using your iPhone & Smart
Phones (That’s another aspect of xPASS that we’ll get to in an upcoming JHM
article. So hang in there, folks. There’s lots more info to share yet about
this NextGen project).

And given that Disney Parks & Resorts now no longer
plans on making people pay for xPASS (That’s right. This newly enhanced version
of the Company’s virtual queuing system — just like FastPASS before it — will
be a freebie. Available to all WDW Guests in some way, shape or form) … Well,
how can Disney theme park fans (who — let’s be honest here — have a tendency
to initially be negative about anything
new that’s proposed for the Parks. Invariably trotting out that same old tired
“Walt wouldn’t have done it that way” argument that they always use.
As if anyone could actually accurately predict what
Disney would have done in any one situation more than 35 years after the
company’s founder has passed away) now find fault with that?

That said … It is worth noting here that — under the
current plans for the xPASS system (which now looks to be rolled out during the
first quarter of 2013. After more of the in-park infrastructure that is needed to
support this radically enhanced version of Disney’s virtual queuing system is
actually in place) — the further in advance you book your vacation package /
buy your theme park tickets, the more xPASSES you’ll then be able to book. So
six weeks out, you should be able to book 4 experiences per day. Two weeks out,
we’re talking two or three. Day of? The way I hear, we’re now back in typical
FastPASS country. Where — depending on how many people are in the Park that
day / Guest demand — we’re now talking one, maybe two … depending on
availability.

Beyond that … Let me toss one final little tidbit of news
out there. Which is that — when xPASS debuts in 2013 — it’s unlikely that
this NextGen version of Disney’s virtual queuing system will still be called
xPASS.

Why For? Because according to the survey work that Disney’s
marketing staff has done, the xPASS name has been testing poorly. So as of
right now, Disney’s looking for a better handle for this
service.

And now — to get to the particular sticky question of where
annual passholders, DVC members as well as Disney World cast members fit into
all this, what sort of xPASS privileges can these folks expect to have access
to … And the answer is: Disney doesn’t know yet. Even though this NextGen
virtual queuing system project has actively been in development for over 5
years now, they still don’t know quite what to do with the Company’s own
employees and/or its most loyal & dedicated customers.

As of right now, it looks like — due to the anticipated
increased Guest demand for FastPASSES / xPASS experiences — anyone using comp
tickets will allegedly not be eligible to use this virtual queuing system to
book anything in advance. Which means that WDW cast members and their friends
& family will only be able to book their experiences on the days that they
actually visit the Parks.

Whereas annual passholders & DVC members … Recognizing
that these people are among Disney’s most passionate customers … Well, the
Company’s obviously got to come through for them in a large sort of way, at
least as far as xPASS is concerned. But that said, there’s still a delicate
balance that needs to be struck here between servicing the day Guests at WDW’s
theme parks, sending them home satisfied as well as making annual passholders
& DVC members feel like they’re special.

And then there’s the whole issue of which attractions should
actually be included in the FastPASS / xPASS inventory. (EX: The Magic Carpets
of Aladdin. For 9/10th of the year, this Adventureland spinner has absolutely
no problem meeting Guests’ expectations.
Every person who comes to the Magic Kingdom and then wants to experience
the Magic Carpets will have the opportunity to ride this spinner. It’s only
during those extremely busy times of year at this theme park [EX: The week
between Christmas and New Years, February school vacation, Easter week, the height
of summer] that Guest demand exceeds this ride’s capacity. So is it really
worth it to make the Magic Carpets of Aladdin a FastPASS / xPASS ride for those
four weeks out of every year? Or would it be wiser in the long run to make some
other, more-in-demand attraction at the Magic Kingdom part of this virtual
queuing system?)

Long story short, folks:
At this point, we’re still at least 10 months out from xPASS (or
whatever new name the Company eventually hangs on this
NextGen version of Parks & Resorts’ virtual queuing system) debuting. And
given how fluid this situation still is,
it’s entirely possible that other significant changes will be made between now
and the first quarter of 2013.

So my advice here is to be a bit patient. More importantly,
don’t listen to the doom-and-gloomers who are calling xPASS the death of
spontaneity (at least when it comes to WDW vacations). Because based on Disney
World’s own internal survey work, Guests who make use of the FastPASS system
during their vacations come away from that experience with a far more positive
impression of the time that they spent in Orlando. These people love anything
that then gets them out of a line / allows them to board a ride and/or
experience an attraction ahead of the other Guests.

So with xPASS potentially allowing these people to walk into
a Disney theme park knowing that — even before they push through those
turnstiles — that they get to jump the line for four different experiences
over the course of their day in the Park … That’s a huge Guest satisfier.
Something that these people are sure to talk up once they get back home.

Which is just what the Company was looking to do when they
initially put xPASS into development back in 2006 or thereabouts.

So now that you have a somewhat better understanding of what
xPASS is / how this NextGen virtual queuing system is supposed to work, what
other questions do you have? Based on the info that I have in hand / the
sources that I have within the Disney Company, I’ll do my best to answer your
questions in the coming weeks. So fire away.

Your thoughts?

General

Seward Johnson bronzes add a surreal, artistic touch to NYC’s Garment District

Published

9 years ago

June 23, 2015

Jim Hill

Greetings from NYC. Nancy and I drove down from New
Hampshire yesterday because we'll be checking out
Disney Consumer Products' annual Holiday Showcase later today.

Anyway … After checking into our hotel (i.e., The Paul.
Which is located down in NYC's NoMad district), we decided to grab some dinner.
Which is how we wound up at the Melt Shop.

Photo by Jim Hill

Which is this restaurant that only sells grilled cheese sandwiches.
This comfort food was delicious, but kind of on the heavy side.

Photo by Jim Hill

Which is why — given that it was a beautiful summer night
— we'd then try and walk off our meals. We started our stroll down by the Empire
State Building
…

Photo by Jim Hill

… and eventually wound up just below Times
Square (right behind where the Waterford Crystal Times Square New
Year's Eve Ball is kept).

Photo by Jim Hill

But you know what we discovered en route? Right in the heart
of Manhattan's Garment District
along Broadway between 36th and 41st? This incredibly cool series of life-like
and life-sized sculptures that Seward
Johnson has created.

Photo by Jim Hill

And — yes — that is Abraham Lincoln (who seems to have
slipped out of WDW's Hall of Presidents when no one was looking and is now
leading tourists around Times Square). These 18 painted
bronze pieces (which were just installed late this past Sunday night / early
Monday morning) range from the surreal to the all-too-real.

Photo by Jim Hill

Some of these pieces look like typical New Yorkers. Like the
business woman planning out her day …

Photo by Jim Hill

… the postman delivering the mail …

Photo by Jim Hill

… the hot dog vendor working at his cart …

Photo by Jim Hill

… the street musician playing for tourists …

Photo by Jim Hill

Not to mention the tourists themselves.

Photo by Jim Hill

But right alongside the bronze businessmen …

Photo by Jim Hill

… and the tired grandmother hauling her groceries home …

Photo by Jim Hill

… there were also statues representing people who were
from out-of-town …

Photo by Jim Hill

… or — for that matter — out-of-time.

Photo by Jim Hill

These were the Seward Johnson pieces that genuinely beguiled. Famous impressionist paintings brought to life in three dimensions.

Note the out-of-period water bottle that some tourist left
behind. Photo by Jim Hill

Some of them so lifelike that you actually had to pause for
a moment (especially as day gave way to night in the city) and say to yourself
"Is that one of the bronzes? Or just someone pretending to be one of these
bronzes?"

Mind you, for those of you who aren't big fans of the
impressionists …

Photo by Jim Hill

… there's also an array of American icons. Among them
Marilyn Monroe …

Photo by Jim Hill

… and that farmer couple from Grant Wood's "American
Gothic."

Photo by Jim Hill

But for those of you who know your NYC history, it's hard to
beat that piece which recreates Alfred Eisenstaedt's famous photograph of V-J Day in Times Square.

Photo by Jim Hill

By the way, a 25-foot-tall version of this particular Seward
Johnson piece ( which — FYI — is entitled "Embracing Peace") will actually
be placed in Times Square for a few days on or around August 14th to commemorate the 70th
anniversary of Victory Over Japan Day (V-J Day).

Photo by Jim Hill

By the way, if you'd like to check these Seward Johnson bronzes in
person (which — it should be noted — are part of the part of the Garment
District Alliance's new public art offering) — you'd best schedule a trip to
the City sometime over the next three months. For these pieces will only be on
display now through September 15th.

General

Wondering what you should “Boldly Go” see at the movies next year? The 2015 Licensing Expo offers you some clues

Published

10 years ago

June 10, 2015

Jim Hill

Greeting from the 2015 Licensing Expo, which is being held
at the Mandalay Bay
Convention Center in Las
Vegas.

Photo by Jim Hill

I have to admit that I enjoy covering the Licensing Expo.
Mostly becomes it allows bloggers & entertainment writers like myself to
get a peek over the horizon. Scope out some of the major motion pictures &
TV shows that today's vertically integrated entertainment conglomerates
(Remember when these companies used to be called movie studios?) will be
sending our way over the next two years or so.

Photo by Jim Hill

Take — for example — all of "The Secret Life of
Pets" banners that greeted Expo attendees as they made their way to the
show floor today. I actually got to see some footage from this new Illumination
Entertainment production (which will hit theaters on July 8, 2016) the last time I was in Vegas. Which
was for CinemaCon back in April. And the five or so minutes of film that I viewed
suggested that "The Secret Life of Pets" will be a really funny
animated feature.

Photo by Jim Hill

Mind you, Universal Pictures wanted to make sure that Expo
attendees remembered that there was another Illumination Entertainment production
coming-to-a-theater-near-them before "The Secret Life of Pets" (And
that's "Minions," the "Despicable Me" prequel. Which
premieres at the Annecy International Animated Film Festival next week but
won't be screened stateside 'til July 10th of this year). Which is why they had
three minions who were made entirely out of LEGOS loitering out in the lobby.

Photo by Jim Hill

And Warner Bros. — because they wanted "Batman v
Superman: Dawn of Justice" to start trending on Twitter today — brought
the Batmobile to Las Vegas.

Photo by Jim Hill

Not to mention full-sized macquettes of Batman, Superman and
Wonder Woman. Just so conventioneers could then see what these DC superheroes
would actually look like in this eagerly anticipated, March 25, 2016 release.

Photo by Jim Hill

That's the thing that can sometimes be a wee bit frustrating
about the Licensing Expo. It's all about delayed gratification. You'll come
around a corner and see this 100 foot-long ad for "The Peanuts Movie"
and think "Hey, that looks great. I want to see that Blue Sky Studios production
right now." It's only then that you notice the fine print and realize that
"The Peanuts Movie" doesn't actually open in theaters 'til November
6th of this year.

Photo by Jim Hill

And fan of Blue Sky's "Ice Age" film franchise are in for an even
longer wait. Given that the latest installment in that top grossing series
doesn't arrive in theaters 'til July
15, 2016.

Photo by Jim Hill

Of course, if you're one of those people who needs immediate
gratification when it comes to your entertainment, there was stuff like that to
be found at this year's Licensing Expo. Take — for example — how the WWE
booth was actually shaped like a wrestling ring. Which — I'm guessing — meant
that if the executives of World Wrestling Entertainment, Inc. didn't like
the offer that you were making, they were then allowed to toss you out over the
top rope, Royal Rumble-style.

Photo by Jim Hill

I also have to admit that — as a longtime Star Trek fan —
it was cool to see the enormous Starship Enterprise that hung in place over the
CBS booth. Not to mention getting a glimpse of the official Star Trek 50th
Anniversary logo.

Photo by Jim Hill

I was also pleased to see lots of activity in The Jim Henson
Company booth. Which suggests that JHC has actually finally carved out a
post-Muppets identity for itself.

Photo by Jim Hill

Likewise for all of us who were getting a little concerned
about DreamWorks Animation (what with all the layoffs & write-downs &
projects that were put into turnaround or outright cancelled last year), it was
nice to see that booth bustling.

Photo by Jim Hill

Every so often, you'd come across some people who were
promoting a movie that you weren't entirely sure that you actually wanted to
see (EX: "Angry Birds," which Sony Pictures Entertainment / Columbia
Pictures will be releasing to theaters on May 20, 2016). But then you remembered that Clay Kaytis —
who's this hugely talented former Walt Disney Animation Studios animator — is
riding herd on "Angry Birds" with Fergal Reilly. And you'd think
"Well, if Clay's working on 'Angry Birds,' I'm sure this animated feature
will turn out fine."

Photo by Jim Hill

Mind you, there were reminders at this year's Licensing Expo
of great animated features that we're never going to get to see now. I still
can't believe — especially after that brilliant proof-of-concept footage
popped up online last year — that Sony execs decided not to go forward
with production of Genndy Tartakovsky's
"Popeye" movie. But that's the
cruel thing about the entertainment business, folks. It will sometime break
your heart.

Photo by Jim Hill

And make no mistake about this. The Licensing Expo is all
about business. That point was clearly driven home at this year's show when —
as you walked through the doors of the Mandalay
Bay Convention Center
— the first thing that you saw was the Hasbros Booth. Which was this gleaming,
sleek two story-tall affair full of people who were negotiating deals &
signing contracts for all of the would-be summer blockbusters that have already
announced release dates for 2019 & beyond.

Photo by Jim Hill

"But what about The Walt Disney Company?," you
ask. "Weren't they represented on the show floor at this year's Licensing
Expo?" Not really, not. I mean, sure. There were a few companies there hyping
Disney-related products. Take — for example — the Disney Wikkeez people.

Photo by Jim Hill

I'm assuming that some Disney Consumer Products exec is
hoping that Wikkeez will eventually become the new Tsum Tsum. But to be blunt,
these little hard plastic figures don't seem to have the same huggable charm
that those stackable plush do. But I've been wrong before. So let's see what
happens with Disney Wikkeez once they start showing up on the shelves of the
Company's North American retail partners.

Photo by Jim Hill

And speaking of Disney's retail partners … They were
meeting with Mouse House executives behind closed doors one floor down from the
official show floor for this year's Licensing Expo.

Photo by Jim Hill

And the theme for this year's invitation-only Disney shindig? "Timeless
Stories" involving the Disney, Pixar, Marvel & Lucasfilm brands that
would then appeal to "tomorrow's consumer."

Photo by Jim Hill

And just to sort of hammer home the idea that Disney is no
longer the Company which cornered the market when it comes to little girls
(i.e., its Disney Princess and Disney Fairies franchises), check out this
wall-sized Star Wars-related image that DCP put up just outside of one of its
many private meeting rooms. "See?," this carefully crafted photo
screams. "It isn't just little boys who want to wield the Force. Little
girls also want to grow up and be Lords of the Sith."

Photo by Jim Hill

One final, kind-of-ironic note: According to this banner,
Paramount Pictures will be releasing a movie called "Amusement Park"
to theaters sometime in 2017.

Photo by Jim Hill

Well, given all the "Blackfish" -related issues
that have been dogged SeaWorld Parks & Entertainment over the past two years, I'm
just hoping that they'll still be in the amusement park business come 2017.

Your thoughts?

General

It takes more than three circles to craft a Classic version of Mickey Mouse

Published

10 years ago

June 9, 2015

Jim Hill

You know what Mickey Mouse looks like, right? Little guy,
big ears?

Truth be told, Disney's corporate symbol has a lot of
different looks. If Mickey's interacting with Guests at Disneyland
Park (especially this summer, when
the Happiest Place on Earth
is celebrating its 60th anniversary), he looks & dresses like this.

Or when he's appearing in one of those Emmy Award-winning shorts that Disney
Television Animation has produced (EX: "Bronco Busted," which debuts
on the Disney Channel tonight at 8 p.m. ET / PT), Mickey is drawn in a such a
way that he looks hip, cool, edgy & retro all at the same time.

Looking ahead to 2017 now, when Disney Junior rolls out "Mickey and the
Roadster Racers," this brand-new animated series will feature a sportier version
of Disney's corporate symbol. One that Mouse House managers hope will persuade
preschool boys to more fully embrace this now 86 year-old character.

That's what most people don't realize about the Mouse. The
Walt Disney Company deliberately tailors Mickey's look, even his style of
movement, depending on what sort of project / production he's appearing in.

Take — for example — Disney
California Adventure
Park's "World of Color:
Celebrate!" Because Disney's main mouse would be co-hosting this new
nighttime lagoon show with ace emcee Neil Patrick Harris, Eric Goldberg really had
to step up Mickey's game. Which is why this master Disney animator created
several minutes of all-new Mouse animation which then showed that Mickey was
just as skilled a showman as Neil was.

Better yet, let's take a look at what the folks at Avalanche Studios just went
through as they attempted to create a Classic version of Mickey & Minnie.
One that would then allow this popular pair to become part of Disney Infinity
3.0.

"I won't lie to you. We were under a lot of pressure to
get the look of this particular version of Mickey — he's called Red Pants
Mickey around here — just right," said Jeff Bunker, the VP of Art
Development at Avalanche Studios, during a recent phone interview. "When
we brought Sorcerer Mickey into Disney Infinity 1.0 back in January of 2014,
that one was relatively easy because … Well, everyone knows what Mickey Mouse
looked like when he appeared in 'Fantasia.' "

"But this time around, we were being asked to design
THE Mickey & Minnie," Bunker continued. "And given that these Classic
Disney characters have been around in various different forms for the better
part of the last century … Well, which look was the right look?"

Which is why Jeff and his team at Avalanche Studios began watching hours &
hours of Mickey Mouse shorts. As they tried to get a handle on which look would
work best for these characters in Disney Infinity 3.0.

"And we went all the way back to the very start of Mickey's career. We began
with 'Steamboat Willie' and then watched all of those black & white Mickey shorts
that Walt made back in the late 1920s & early 1930s. From there, we
transitioned to his Technicolor shorts. Which is when Mickey went from being
this pie-eyed, really feisty character to more of a well-behaved leading
man," Bunker recalled. "We then finished out our Mouse marathon by
watching all of those new Mickey shorts that Paul Rudish & his team have
been creating for Disney Television Animation. Those cartoons really recapture
a lot of the spirit and wild slapstick fun that Mickey's early, black &
white shorts had."

But given that the specific assignment that Avalanche Studios had been handed
was to create the most appealing looking, likeable version of Mickey Mouse
possible … In the end, Jeff and his team wound up borrowing bits & pieces
from a lot of different versions of the world's most famous mouse. So that
Classic Mickey would then look & move in a way that best fit the sort of
gameplay which people would soon be able to experience with Disney Infinity
3.0.

"That — in a lot of ways — was actually the toughest
part of the Classic Mickey design project. You have to remember that one of the
key creative conceits of Disney Infinity
is that all the characters which appear in this game are toys," Bunker
stated. "Okay. So they're beautifully detailed, highly stylized toy
versions of beloved Disney, Pixar, Marvel & Lucasfilm characters. But
they're still supposed to be toys. So our Classic versions of Mickey &
Minnie have the same sort of thickness & sturdiness to them that toys have.
So that they'll then be able to fit right in with all of the rest of the
characters that Avalanche Studios had previously designed for Disney Infinity."

And then there was the matter of coming up with just the
right pose for Classic Mickey & Minnie. Which — to hear Jeff tell the
story — involved input from a lot of Disney upper management.

"Everyone within the Company seemed to have an opinion
about how Mickey & Minnie should be posed. More to the point, if you Google
Mickey, you then discover that there are literally thousands of poses out there
for these two. Though — truth be told — a lot of those kind of play off the
way Mickey poses when he's being Disney's corporate symbol," Bunker said.
"But what I was most concerned about was that Mickey's pose had to work
with Minnie's pose. Because we were bringing the Classic versions of these
characters up into Disney Infinity 3.0 at the exact same time. And we wanted to
make sure — especially for those fans who like to put their Disney Infinity
figures on display — that Mickey's pose would then complement Minnie.

Which is why Jeff & the crew at Avalanche Studios
decided — when it came to Classic Mickey & Minnie's pose — that they
should go all the way back to the beginning. Which is why these two Disney icons
are sculpted in such a way that it almost seems as though you're witnessing the
very first time Mickey set eyes on Minnie.

"And what was really great about that was — as soon as
we began showing people within the Company this pose — everyone at Disney
quickly got on board with the idea. I mean, the Classic Mickey that we sculpted
for Disney Infinity 3.0 is clearly a very playful, spunky character. But at the
same time, he's obviously got eyes for Minnie," Bunker concluded. "So
in the end, we were able to come up with Classic versions of these characters
that will work well within the creative confines of Disney Infinity 3.0 but at
the same time please those Disney fans who just collect these figures because
they like the way the Disney Infinity characters look."

So now that this particular design project is over, does
Jeff regret that Mouse House upper management was so hands-on when it came to
making sure that the Classic versions of Mickey & Minnie were specifically
tailored to fit the look & style of gameplay found in Disney Infinity 3.0?

"To be blunt, we go through this every time we add a new character to the
game. The folks at Lucasfilm were just as hands-on when we were designing the
versions of Darth Vader and Yoda that will also soon be appearing in Disney
Infinity 3.0," Bunker laughed. "So in the end, if the character's
creators AND the fans are happy, then I'm happy."

This article was originally posted on the Huffington Post's Entertainment page on Tuesday, June 9, 2015