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The Big Apple celebrates the official launch of Disney Infinity in a big, big way

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The Big Apple celebrates the official launch of Disney Infinity in a big, big way

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Seeing as Noe's Disney Infinity review got such a nice reaction on Wednesday, I thought that I'd share some shots that I took while I was down in New York City last week.

Mind you, I missed the official Disney Infinity launch event. Which was held in Times Square on Sunday, August 18th and was when thousands of gamers turned out ...


Copyright Disney Enterprises, Inc. All rights reserved

... to try this new Disney Interactive product on for size as well as catch live performances by Disney Channel favorites.


Copyright Disney Enterprises, Inc. All rights reserved

Sadly, I didn't make it down to the City 'til 48 hours after the official launch party had wrapped. But as you wandered around Times Square, there were still plenty of signs that something big had just gone down. Take -- for example -- how the front of the Toy R Us in Times Square was covered with Disney Infinity characters.


Photo by Jim Hill

But if you wanted to see the truly impressive stuff, you had to go two blocks south to 44th & Seventh Avenue. Where Disney Interactive had wrapped 3/4th of a full-sized city block with a stylistically fractured Disney Infinity billboard.


Photo by Jim Hill


Photo by Jim Hill


Photo by Jim Hill


Photo by Jim Hill

As you might expect, the Times Square Disney Store was also getting in this action.


Photo by Jim Hill

Though I have to admit that I was kind of surprised to see the Disney Store's Disney Infinity display (which was hidden up on the second floor of the Times Square store) ...


Photo by Jim Hill

... was kind of on the modest side.


Photo by Jim Hill

On the other hand, I have to admit that I was pleased with the changes that have been made to the Times Square Disney Store since it first opened back in November of 2010. I especially enjoyed how the escalator leading to the store's upstairs retail space is now themed around "Tangled " ...


Photo by Jim Hill

... with the floating lanterns from that film's "I See the Light" sequence now recreated in three dimensions.


Photo by Jim Hill

And I love how they've changed up the displays at the front of the first floor of the Times Square store so that they now hype Disney & Pixar's latest releases. Which -- in this case -- was "Monsters University."


Photo by Jim Hill

While at the very back at the first floor there were all of these great Disney-themed tributes to the Big Apple. Like these Mickey & Minnie balloons that looked ready to float out the front door and join the Macy's Thanksgiving Day Parade ...


Photo by Jim Hill

... or these great signs back by the cash wrap area which pay tribute to such Disney-centric events as the 1964 - 1965 New York Worlds Fair.


Photo by Jim Hill

And speaking about cool Disney-related stuff in New York ... If you're a fan of those "Unofficial Guide Disney Dish" podcasts that I've been doing with Len Testa for the past year or so and/or those "Ask Jim Hill" video blogs that have recently begun popping up at the TouringPlans Blog ... Well, Evan Levy and I are knocking around some ideas for a couple of NYC-based events where I'd come down to the City and then share some stories about the big part that the Big Apple played in Walt Disney Company history.

Evan & I will be sharing some details about these still-in-the-works live events in the coming weeks. But -- for now -- you folks enjoy the long Labor Day Weekend, okay?

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  • Glad to hear about those future NYC events.  I'm sure that you'll include the 1964 - '65 World's Fair and the part it played in Disney history.  Just to point out that in Flushing Meadows Park (site of the Fair), walk past the Unisphere with the Queens Museum to your back and you will see etchings in the floor of Pavilions from both the 1939 & 1964 Fairs including the Disney designed pavilions.  I hope that Disney will also be doing an event commemorating the 50th and 75th anniversaries of both fairs next year.  Thanks as usual Jim for the website and podcasts.

  • While Disney and Disney Interactive do seek to eliminate the high risks associated with the development of multiple games based upon the short-term successes and popularity of corresponding movies and/or characters, the point to be made is that Disney could have enriched the gaming properties it already had at its disposal without turning its back entirely upon such games and the corresponding (player) communities whom voice and legitimate concerns were, in essence, "blatantly" ignored.

    For example, players loyal to the game "Pirates of the Caribbean Online" (POTCO) maintained an ongoing petition movement for over a year which involved the gain of some 3,000 signatures from players whom had voiced their legitimate concern about the game and the status it was allowed to be kept.

    To date, in the shadow of this report, no hint of acknowledgement of such concerns were ever received by the POTCO community from an official representative of Disney or Disney Interactive despite a total of 50 individuals whom were strategically contacted whom had worked for the company or its interactive, gaming division.   http://revivepotco.org/

    (Note:  Pirates of the Caribbean Online, ToonTown, and Pixie Hollows will each be shut down by Disney on Sept. 19, 2013)

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