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Countdown to Disney “Frozen” : How one simple suggestion broke the ice on the “Snow Queen” ‘s decades-long story problems

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So how long has Walt Disney Animation Studios been trying to bring “The Snow Queen” to the big screen? Would you believe 70 years?

Concept painting for the aborted Hans Christian Andersen bio pic that Walt Disney andSamuel Goldwyn once considered collaborating on.

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Yep. As far back as 1943 (Which was when Walt was in discussions with Samuel Goldwyn about their two studios possibly collaborating on a feature-length biography of Hans Christian Andersen. With Goldwyn handling the live-action portion of this proposed co-production, while Disney artists would have created animated segments that would have then brought some of Andersen’s best-loved stories & characters to life), Walt was already taking a long, hard look at the Snow Queen. Trying to find a way to turn this character — who, when she initially appears in this classic tale, is described as being …

… a woman, dressed in garments of white gauze, which looked like millions of starry snow-flakes linked together. She was fair and beautiful, but made of ice — shining and glittering ice. Still she was alive and her eyes sparkled like bright stars, but there was neither peace nor rest in their glance.

— into someone that you could actually build a movie around.

A stamp honoring the 200th anniversary of Hans Christian Andersen’s birth shows the Snow Queen flying over Kay’s house, listening as this small boy makes his ill-considered boast.

Even back in the mid-1940s, Disney artists saw the obvious cinematic possibilities in this source material. But the Snow Queen herself (as written by Hans Christian Andersen, anyway) was somewhat problematic. Given that she was the character who had spirited Kay away from his parent’s home all because this poor young boy had once idly boasted that he’d ” … set the Snow Queen on the stove and then she’ll melt.” And then given that icy sorceress used her snowy magic to turn this formerly sweet kid into a self-centered brat who …

… was quite blue with cold, indeed almost black, but (Kay) did not feel it; for the Snow Queen had kissed away (his) icy shiverings, and his heart was already a lump of ice.

… it was always easy to cast the Snow Queen as the villain of the piece. Especially since it was Gerda (i.e., the little girl who lived next door to Kay) who was the obvious hero of this tale. Given that it was poor, good-hearted Gerda who faced all sorts of dangers, traveling hundreds of miles and battling harsh winds & freezing temperatures before she finally reached the Snow Queen’s ice palace. Where Gerda eventually saves Kay by weeping …

… hot tears, which fell on (Kay’s) breast and penetrated into his heart, (which then)  thawed the lump of ice (that had formed there).

Given that this fairytale — as Hans Christian Andersen had originally written it — didn’t feature any final showdown / confrontation between Gerda & the Snow Queen (When this brave little girl eventually enters the Snow Queen’s icy castle, the Snow Queen herself is nowhere to be seen. She is — in fact — thousands of miles away, having flown to ” … the black craters at the tops of the burning mountains, Etna and Vesuvius, as they are called. I shall make them look white, which will be good for them, and for the lemons and the grapes”), this story had kind of a flat ending. With Kay & Gerda journeying back to their childhood homes when they are then magically transformed into these grown-ups who are children at heart.

You get what I’m saying yet? The setting of the Snow Queen (i.e., the frozen north) is certainly cinematic. Likewise this story’s title character (i.e., a beautiful, mysterious stranger who can magically manipulate ice & snow). But as for the actual storyline of this particular fairytale, there just wasn’t enough real character conflict to build a full length film around.

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Which isn’t to say that Disney didn’t keep trying to find ways to turn the Snow Queen into … Well, something that could entertain the public in some way. In the early 1970s, Disney Legend Marc Davis designed the Enchanted Snow Palace, an elaborate ride-thru attraction for Disneyland Park which was to have been built where the Fantasyland Theatre is currently located. This elegant, air-conditioned, Audio-Animatronic-filled extravaganza was to have climaxed as your ride vehicle rolled through the Snow Queen’s throne room. Where (as Marc envisioned this Hans Christian Anderson character, anyway) she was supposed to have looked like one of those showgirls that Erté designed gowns for the Ziegfeld Follies and/or George White’s Scandals back in the early 1920s.

But that project for Disneyland Park never really made it past the concept art phase. Meanwhile over at Walt Disney Animation Studios, artists and storymen there (especially as the second golden age of Disney animation was getting underway in the late 1980s) made repeated runs at this Hans Christian Andersen fairytale. Trying to find a way to crack the Snow Queen’s passive & problematic storyline and then turn it into something that you could actually build a feature-length film around.

You’d be amazed at some of the talented folks who tried to make the Snow Queen into a Disney movie and ultimately failed. Take — for example — Harvey Fierstein. Back when he was recording the voice of Yao for “Mulan ,” this Tony Award winner reportedly pitched Mouse House execs a version of this Hans Christian Andersen story that the Company ultimately took a pass on.

Glen Keane working on the character of Rapunzel for Disney’s”Tangled.” Copyright Disney Enterprises, Inc.All rights reserved

Likewise Glen Keane. Before this master animator turned his full attention to adapting the tale of Rapunzel for the big screen, Glen supposedly spent months exploring the cinematic possibilities of this frozen fairytale. But in the end, Keane just couldn’t find a way to turn the Snow Queen into the sort of fully realized character that could actually support a feature-length story. Not without severely departing from the fairytale that Hans Christian Andersen had originally written, that is.

Next add to this list  the Brizzi brothers, Dick Zondag, and Dave Goetz. They all made attempts to translate “The Snow Queen” to the big screen only to eventually meet with failure. And yet executives at Walt Disney Studios just refused to give up on this project. As James B. Stewart recounted in his great behind-the-scenes-at-the-Mouse-House book, “DisneyWar ” (Simon & Schuster, February 2005), on …

… June 11, 2003, (Then-Disney CEO Michael) Eisner has invited me to a creative meeting of the feature animation team, led by (Thomas) Schumacher’s replacement, David Stainton. Eisner usually attends these meetings once or twice a month.

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The discussion turns to Christmas 2007. Eisner has just read a script for Rapunzel. “Someone told me a woman with long hair is old-fashioned,” Eisner says. “That’s why this has to be a Legally Blonde -type comedy,” replies Mary Jane Ruggels, another creative vice president. Sleeping Beauty was 1938,” Eisner says. “The ending was forced. Like Treasure Planet — it just ended. It wasn’t funny or clever. Are you sure you can save this? Is Ice Queen better?”

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“You mean Snow Queen,” Ruggels says.

“I love The Taming of the Shrew idea,” Eisner says. “Take Martha Stewart. She’s tough, smart — a worthy adversary. If she were a doormat of a woman, no one would go after her. Marlo Thomas used to call me about marketing ‘That Girl .’ She said, ‘If I were a man, I’d be president of the network.” Eisner expresses some reservation about the team assigned to Snow Queen, then adds, “John Lasseter. If we make a new deal with Pixar … “

Michael Eisner and John Lasseter talk on the red carpet at the world premiere of Pixar’s November 2004 release, “The Incredibles.”

Stainton jumps in: “You mean when we make a new deal with Pixar.”

“I said to John, you can have Snow Queen. He loved it. John said, ‘I want to do a princess movie.’ “ Eisner asks for the Snow Queen synopsis.

Storyboards from the aborted Eisner era version of Disney’s”The Snow Queen.” Copyright Disney Enterprises, Inc.All rights reserved

“The Snow Queen is a terrible bitch,” Ruggels says. “When her suitors try to melt her heart, the Snow Queen freezes them.” “Each one should be a phony, but different,” Eisner says of the suitors. “Then along comes a regular guy,” Ruggels continues.

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“This is perfect!” Eisner exclaims. “I’m afraid to hear more.” “The regular guy goes up there, he’s not that great, but he’s a good person. He starts to unfreeze her … she melts.” “It’s great,” Eisner says. “Finally. We’ve had twenty meetings on this.”

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“We’ll have a treatment in two weeks,” Ruggels promises. “Can we have this for 2006?” Eisner asks. “No way,” (Pam) Coats says.

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More ideas are tossed around: Frog Princess , Rumpelstiltskin, You Don’t Know Jack about the Beanstalk, Hansel and Gretel (with a twist: the kids are obnoxious, the witch likable), Mother Goose as a sassy, Queen Latifah type; and something, maybe Aida, that would feature an African “princess.” Eisner worries that Aida is still too live-action. “What’s the Howard Ashman piece we can layer on?” he asks, one of several times Ashman’s name has come up in the meeting.

“This is good,” Eisner concludes, “a good start.” He gets up to leave. “I love Snow Queen.”

But even with Michael Eisner’s blessing, this 2003 version of “The Snow Queen” fell apart at some point. For the next time that this Hans Christian Andersen story comes up in a Disney-related way is March of 2006. Which is when Walt Disney Company officials announced that they had …

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…  signed composer Alan Menken, an eight-time Oscar winner and one of the driving forces behind “The Little Mermaid ” — which helped resuscitate Disney animation in the ’80s — to a nonexclusive, multi-picture deal.

For Disney Creative Entertainment, Menken is creating a stage musical of “The Snow Queen,” set to debut (next summer) at Tokyo DisneySea with Amon Miyamoto directing, John Weidman as (this show’s) bookwriter and Glenn Slater the lyricist.

And that version of “The Snow Queen” (which was supposed to have been presented in that theme park’s Broadway Music Theater as a replacement for “Encore!”) seemed to have some real momentum for a while (Not to mention a lovely score. Check out this ballad that Menken & Slater wrote for “The Snow Queen,” “Love Can’t Be Denied.” Which — on this recording, anyway — is performed by Tony Award nominee Brian D’Arcy James).

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But then in August of 2006, just months after Disney revealed that this live stage version of “The Snow Queen” was in the works for Tokyo DisneySea, the production was abruptly cancelled. As to why … Well, I’ve heard two different stories from Disney insiders. One version suggests that the theme park version of “Snow Queen” got cancelled because Oriental Land Company executives reportedly balked at what it would cost to shut “Encore!” down and then load this elaborate new, effects-filled stage show into the Broadway Music Theater.

The other explanation that I’ve heard was that WDAS execs suddenly had second thoughts about “The Snow Queen.” And that — rather than having this new take on Hans Christian Andersen’s fairytale debut as a theme park show — they now wanted WDAS to produce a movie version of this classic story. And once the big screen version of “The Snow Queen” had been released to theaters, THEN OLC would be allowed to produce a stage version of this project which could then be presented to TDS visitors inside of the Broadway Music Theater.

So Menken & Slater teamed with Mike Gabriel (i.e., the co-director of Disney’s “Pocahontas “) and begin developing a new animated version of “The Snow Queen.” But that production too eventually wound up getting tripped up by the same exact story problems that derailed all of the other, earlier versions of this Hans Christian Andersen story. Which Menken was somewhat philosophical about when he was interviewed by the Wall Street Journal in November of 2010:

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For years, (Disney had been) working on “The Snow Queen,” first as a stage piece, and then as an animated film, but that got shelved. Clearly, animated films are big commitments and it takes a lot for Disney to greenlight one.

Now jump ahead to 2011. Walt Disney Animation Studios is making yet another stab at using Hans Christian Andersen’s “The Snow Queen” as the jumping-off point of a full-length feature. At this point, Chris Buck is the only director assigned to this WDAS production and Peter Del Vecho has just come on board as this project’s producer.

“In that earlier version of this story, the Snow Queen character really was more of a villain. But it was very hard to relate to her, to understand her and why she was doing what she was doing. She was sort of isolated up there in her castle,” Del Vecho said during a recent interview.

Peter Del Vecho addresses the press at last month’s “Frozen” long lead media event.Copyright Disney Enterprises, Inc. All rights reserved

So as WDAS does every 12 weeks or so when they have a new animated feature in development, they got all of its storyboards up on reels so that they could then show John Lasseter what sort of progress had been made on this project. And afterwards, the entire production team adjourned to a conference to hear John’s thoughts on this work-in-progress.

” That was the game changer. John sat down at this long table. And his first words were, I’ll never forget this, ‘You haven’t dug deep enough,’ ” recalled Michael Giaimo, “Frozen” production designer, during a September roundtable session. “And I remember John saying that the latest version of the Snow Queen story that Chris Buck and his team had come up with was fun, very light-hearted. But the characters didn’t resonate. They aren’t multi-faceted. Which why John felt that audiences wouldn’t really be able to connect with them.”

So Buck and his story team once again returned to the drawing board. They came up with several different variations on the Snow Queen story as they tried to address Lasseter’s main concern with this project. Which is that the audience really wouldn’t connect with these Hans Christian Andersen characters.

(L to R) Peter Del Vecho, Chris Buck and Jennifer Lee at the Disney “Frozen” long leadmedia event. Copyright Disney Enterprises, Inc. All rights reserved

“Mind you, this was before Jennifer (Lee, the co-director of “Frozen”)  joined Chris on this project. So the Anna character (EDITOR’S NOTE: This is what the Gerda character is called in Disney’s version of “The Snow Queen”) was there. And we knew that there would be a Snow Queen in the picture. That we knew,” Giaimo continued. “There was definitely a Kristoff character (EDITOR’S NOTE: This is the character that Hans Christian Andersen called Kay in the original version of this fairytale). So those three were in place. But that was about it.”

And then — no one remembers who exactly came up with this idea — someone on the story team said “What if Anna and Elsa (EDITOR’S NOTE: This is the first name of the Snow Queen in the Disney version of this story) were sisters?” From that moment forward, this WDAS project began to jell in some very exciting ways.

“Once we realized that these characters could be siblings and have a relationship, everything changed,” Del Vecho enthused. “I mean, you may not always like what Elsa does or the choices that she makes. But given that she could now have a real emotional connection with Anna, that these two characters — now that they were sisters — would obviously have some history … Well, you could now at least understand the whys behind this story.”

Lasseter also immediately saw the wisdom in taking this approach to adapting the story of “The Snow Queen” to the big screen. That a sibling dynamic like this had never been explored in an animated feature before. Which is why making this particular story change would definitely bring new to that table.

Mind you, John wanted to make the most of this new opportunity. Which is why Lasseter then ordered that Walt Disney Animation Studios hold a sisters summit.

“And what’s a sisters summit?,” you ask. Well, we’ll discuss that next week in the next installment of JHM’s “Countdown to Disney ‘Frozen’ ” series.

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Your thoughts?

Jim Hill is an entertainment writer who has specialized in covering The Walt Disney Company for nearly 40 years now. Over that time, he has interviewed hundreds of animators, actors, and Imagineers -- many of whom have shared behind-the-scenes stories with Mr. Hill about how the Mouse House really works. In addition to the 4000+ articles Jim has written for the Web, he also co-hosts a trio of popular podcasts: “Disney Dish with Len Testa,” “Fine Tooning with Drew Taylor” and “Marvel US Disney with Aaron Adams.” Mr. Hill makes his home in Southern New Hampshire with his lovely wife Nancy and two obnoxious cats, Ginger & Betty.

Film & Movies

Before He Was 626: The Surprisingly Dark Origins of Disney’s Stitch

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Hopes are high for Disney’s live-action version of Lilo & Stitch, which opens in theaters next week (on May 23rd to be exact). And – if current box office projections hold – it will sell more than $120 million worth of tickets in North America.

Stitch Before the Live-Action: What Fans Need to Know

But here’s the thing – there wouldn’t have been a hand-drawn version of Stitch to reimagine as a live-action film if it weren’t for Academy Award-winner Chris Sanders. Who – some 40 years ago – had a very different idea in mind for this project. Not an animated film or a live-action movie, for that matter. But – rather – a children’s picture book.

Sanders revealed the true origins of Lilo & Stitch in his self-published book, From Pitch to Stitch: The Origins of Disney’s Most Unusual Classic.

From Picture Book to Pitch Meeting

Chris – after he graduated from CalArts back in 1984 (this was three years before he began working for Disney) – landed a job at Marvel Comics. Which – because Marvel Animation was producing the Muppet Babies TV show – led to an opportunity to design characters for that animated series.

About a year into this gig (we’re now talking 1985), Sanders – in his time away from work – began noodling on a side project. As Chris recalled in From Pitch to Stitch:

“Early in my animation career, I tried writing a picture book that centered around a weird little creature that lived a solitary life in the forest. He was a monster, unsure of where he had come from, or where he belonged. I generated a concept drawing, wrote some pages and started making a sculpted version of him. But I soon abandoned it as the idea seemed too large and vague to fit in thirty pages or so.”

We now jump ahead 12 years or so. Sanders has quickly moved up through the ranks at Walt Disney Animation Studios. So much so that – by 1997 – Chris is now the Head of Story on Disney’s Mulan.

A Monster in the Forest Becomes Stitch on Earth

With Mulan deep in production, Sanders was looking for his next project when an opportunity came his way.

“I had dinner with Tom Schumacher, who was president of Feature Animation at the time. He asked if there was anything I might be interested in directing. After a little reflection, I realized that there was something: That old idea from a decade prior.”

When Sanders told Schumacher about the monster who lived alone in the forest…

“Tom offered the crucial observation that – because the animal world is already alien to us – I should consider relocating the creature to the human world.”

With that in mind, Chris dusted off the story and went to work.

Over the next three months, Sanders created a pitch book for the proposed animated film. What he came up with was very different from the version of Lilo & Stitch that eventually hit theaters in 2002.

The Most Dangerous Creature in the Known Universe

The pitch – first shared with Walt Disney Feature Animation staffers on January 9, 1998 – was titled: Lilo & Stitch: A love story of a girl and what she thinks is a dog.

This early version of Stitch was… not cute. Not cuddly. He was mean, selfish, self-centered – a career criminal. When the story opens, Stitch is in a security pod at an intergalactic trial, found guilty of 12,000 counts of hooliganism and attempted planetary enslavement.

Instead of being created by Jumba, Stitch leads a gang of marauders. His second-in-command? Ramthar, a giant, red shark-like brute.

When Stitch refuses to reveal the gang’s location, he’s sentenced to life on a maximum-security asteroid. But en route, his gang attacks the prison convoy. In the chaos, Stitch escapes in a hijacked pod and crash-lands on Earth.

Earth in Danger, Jumba on the Hunt

Terrified of what Stitch could do to our technologically inferior planet, the Grand Council Woman sends bounty hunter Jumba – along with a rule-abiding Cultural Contamination Control agent named Pleakley – to retrieve (or eliminate) Stitch.

Their mission must be secret, follow Earth laws, and – most importantly – ensure no harm comes to any humans.

Naturally, Stitch ignores all that.

After his crash, Stitch claws out of the wreckage, sees the lights of a nearby town, and screams, “I will destroy you all!” That plan is immediately derailed when he’s run over by a convoy of sugar cane trucks.

Waking up in the local humane society, Stitch sees a news report confirming the Federation is already hot on his trail. He needs to blend in. Fast.

Enter Lilo

Lilo is a lonely little girl, mourning her parents, looking for a pet. Stitch plays the role of a “cute little doggie” because it’s a means to an end. At this point, Lilo is just someone to use while he builds a communications device.

Using parts from her toys and a stolen police radio, Stitch contacts his old gang. But Ramthar, now the leader, isn’t thrilled. Still, Stitch sends a signal.

Then he builds an army.

Stitch Goes Full Skynet

Stitch constructs a small robot, sends it to the junkyard to build bigger robots. Soon, he has an army. When Ramthar and crew arrive, Stitch’s robots surround them. Ramthar is furious, but Stitch regains command.

Next, Stitch sets his robotic horde on a nearby town. Everything goes smoothly until a robot targets the hula studio where Lilo is dancing. As it lifts her in its claw, Stitch has a change of heart. He saves her.

From here, the plot begins to resemble the Lilo & Stitch we know today. Sort of.

The Ending That Never Was

In Sanders’ original version, it’s not Captain Gantu who kidnaps Lilo, but Ramthar. And when the Grand Council Woman comes to collect Stitch, Lilo produces a receipt from the humane society.

“I paid a $4 processing fee to adopt him. If you take Stitch, you’re stealing.”

The Grand Council Woman crumples the receipt and says, “I didn’t see it.”

Nani chimes in: “Well, I saw it.”

Then Jumba. Then one of Stitch’s old crew. Then a hula girl. And finally, Pleakley pulls out his CCC badge and says:

“Well, I am Pleakley Grathor, Cultural Contamination Control Agent No. 444. And I saw it.”

Pleakley saves Stitch.

How Roy E. Disney Made Stitch Cuddly

Ultimately, this version of Lilo & Stitch was streamlined. Roy E. Disney believed Stitch shouldn’t be nasty. Just naughty. And not by choice – he was designed that way.

Which is how Stitch became Experiment 626. A misunderstood creation of Jumba the mad scientist, not a hardened criminal with a vendetta.

The rest, as they say, is history.

Ricardo Montalbán’s Lost Role

Here’s a detail that even hardcore Lilo & Stitch fans may not know: Ricardo Montalbán—best known as Mr. Roarke from Fantasy Island and Khan Noonien Singh from Star Trek II: The Wrath of Khan—was originally cast as the voice of Ramthar, Stitch’s second-in-command in this early version of the film. He had already recorded a significant amount of dialogue before the story was reworked following Roy E. Disney’s guidance. When Stitch evolved from a ruthless galactic outlaw to a misunderstood genetic experiment, Montalbán’s character (and much of the original gang concept) was written out entirely.

Which is kind of wild when you think about it. Wrath of Khan is widely considered the gold standard of Star Trek films. So yes, for a time, Khan himself was supposed to be part of Disney’s weirdest sci-fi comedy.

Stitch’s Legacy (and Why It Still Resonates)

Looking back at Stitch’s original story, it’s wild to think how close we came to getting a very different kind of movie. One where our favorite blue alien was less “ohana means family” and more “I’ll destroy you all.” But that transformation—from outlaw to outcast to ohana—is exactly what makes Lilo & Stitch so special.

So as the live-action version prepares to hit theaters, keep in mind that behind all the cuddly merch and tiki mugs lies one of Disney’s strangest, boldest, and most hard-won reinventions. One that started with a forest monster and became a beloved franchise about found family.

June 26th is officially Stitch Day—so mark your calendar. It’s a good excuse to celebrate just how far this little blue alien has come.

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How “An American Tail” Led to Disney’s “Hocus Pocus”

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Over the last week, I’ve been delving into Witches Run Amok, Shannon Carlin’s oral history of the making of Disney’s Hocus Pocus. This book reveals some fascinating behind-the-scenes stories about the 1993 film that initially bombed at the box office but has since become a cult favorite, even spawning a sequel in 2022 that went on to become the most-watched release in Disney+ history.

But what really caught my eye in this 284-page hardcover wasn’t just the tales of Hocus Pocus’s unlikely rise to fame. Rather, it was the unexpected connections between Hocus Pocus and another beloved film—An American Tail. As it turns out, the two films share a curious origin story, one that begins in the mid-1980s, during the early days of the creative rebirth of Walt Disney Studios under Michael Eisner, Frank Wells, and Jeffrey Katzenberg.

The Birth of An American Tail

Let’s rewind to late 1984/early 1985, a period when Eisner, Wells, and Katzenberg were just getting settled at Disney and were on the hunt for fresh projects that would signal a new era at the studio. During this time, Katzenberg—tasked with revitalizing Disney Feature Animation—began meeting with talent across Hollywood, hoping to find a project that could breathe life into the struggling division.

One such meeting was with a 29-year-old writer and illustrator named David Kirschner. At the time, Kirschner’s biggest credit was illustrating children’s books featuring Muppets and Sesame Street characters, but he had an idea for a new project: a TV special about a mouse emigrating to America, culminating in the mouse’s arrival in New York Harbor on the same day as the dedication of the Statue of Liberty in 1886.

David Kirschner
David Kirschner (IMDb)

Katzenberg saw the patriotic appeal of the concept but ultimately passed on it, as he was focused on finding full-length feature projects for Disney’s animation department. Kirschner, undeterred, took his pitch elsewhere—to none other than Kathleen Kennedy, Steven Spielberg’s production partner. Kennedy was intrigued and invited Kirschner to Spielberg’s annual Fourth of July party to pitch the idea directly to the famed director.

Spielberg immediately saw the potential in Kirschner’s idea, but instead of a TV special, he envisioned a full-length animated feature film. This project would eventually become An American Tail, a tribute of sorts to Spielberg’s own grandfather, Philip Posner, who emigrated from Russia to the United States in the late 19th century. The film’s lead character, Fievel, was even named after Spielberg’s grandfather, whose Yiddish name was also Fievel.

Disney’s Loss Becomes Universal’s Gain

An American Tail went on to become a major success for Universal Pictures, which hadn’t been involved in an animated feature since the release of Pinocchio in Outer Space in 1965. Meanwhile, over at Disney, Eisner and Wells weren’t exactly thrilled that Katzenberg had let such a promising project slip through his fingers.

Not wanting to miss out on any future opportunities with Kirschner, Katzenberg quickly scheduled another meeting with him to discuss any other ideas he might have. And as fate would have it, Kirschner had just written a short story for Muppet Magazine called Halloween House, about a boy who is magically transformed into a cat by a trio of witches.

The Pitch That Sealed the Deal

Knowing Katzenberg could be a tough sell, Kirschner went all out to impress during his pitch. He requested access to the Disney lot 30 minutes early to set the stage for his presentation. When Katzenberg and the Disney development team walked into the conference room, they were greeted by a table covered in candy corn, a cauldron of dry ice fog, and a broom, mop, and vacuum cleaner suspended from the ceiling as if they were flying—evoking the magical world of Halloween House.

Katzenberg was reportedly unimpressed by the theatrical setup, muttering, “Oy, show-and-tell time” as he took his seat. But Kirschner knew exactly how to grab his attention. He started his pitch with the fact that Halloween was a billion-dollar business—a figure that made Katzenberg sit up and take notice. He listened attentively to Kirschner’s pitch, and by the time the meeting was over, Katzenberg was convinced. Halloween House would become Hocus Pocus, and Disney had its next big Halloween film.

A Bit of Hollywood Drama

Interestingly, Kirschner’s success with Hocus Pocus didn’t sit well with his old collaborators. About a year after the film’s release, Kirschner ran into Kathleen Kennedy at an Amblin holiday party, and she wasted no time in expressing her disappointment. According to Kirschner, Kennedy said, “You really hurt Steven.” When Kirschner asked how, she explained that Spielberg and Kennedy had given him his big break with An American Tail, but when he came up with the idea for his next film, he brought it to Disney rather than to them.

Hollywood can be a place where loyalty is valued—or, at least, perceived loyalty. At the same time, this was happening just as Katzenberg was leaving Disney and partnering with Spielberg and David Geffen to launch DreamWorks SKG, which only added to the tension. Loyalty, as Kirschner found out, can be an abstract concept in the entertainment industry.

A Halloween Favorite is Born

Despite its rocky start at the box office in 1993, Hocus Pocus has gone on to become a beloved part of Halloween pop culture. And, as Carlin’s book details, its success helped pave the way for more Disney Halloween-themed projects in the years that followed.

As for why Hocus Pocus was released in July of 1993 instead of during Halloween? That’s a story for another time, but it has something to do with another Halloween-themed project Disney was working on that year—Tim Burton’s The Nightmare Before Christmas—and Katzenberg finding himself in the awkward position of having to choose between keeping Bette Midler or Tim Burton happy.

For more behind-the-scenes stories about Hocus Pocus and other Disney films, be sure to check out Witches Run Amok by Shannon Carlin. It’s a fascinating read for any Disney fan!

And if you love hearing these kinds of behind-the-scenes stories about animation and film history, be sure to check out Fine Tooning with Drew Taylor, where Drew and I dive deep into all things movies, animation, and the creative decisions that shape the films we love. You can find us on your favorite podcast platforms or right here on limegreen-loris-912771.hostingersite.com.

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How Disney’s “Bambi” led to the creation of Smokey Bear

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When people talk about Disney’s “Bambi,” the scene that they typically cite as being the one from this 1942 film which then scarred them for life is – of course – the moment in this movie where Bambi’s mother gets shot by hunters.

Which is kind of ironic. Given that – if you watch this animated feature today – you’ll see that a lot of this ruined-my-childhood scene actually happens off-camera. I mean, you hear the rifle shot that takes down Bambi’s Mom. But you don’t actually see that Mama Deer get clipped.

Now for the scariest part of that movie that you actually see on-camera … Hands down, that has to be the forest fire sequence in “Bambi.” As the grown-up Bambi & his bride, Faline, desperately race through those woods, trying to find a path to safety as literally everything around them is ablaze … That sequence is literally nightmare fuel.

Source: Economist.com

Mind you, the artists at Walt Disney Animation Studios had lots of inspiration for the forest fire sequence in “Bambi.” You see, in a typical year, the United States experiences – due to either natural phenomenon like lightning strikes or human carelessness – 100 forest fires. Whereas in 1940 (i.e., the year that Disney Studios began working in earnest of a movie version of Felix Salten’s best-selling movie), America found itself battling a record 360 forest fires.

Which greatly concerned the U.S. Forest Service. But not for the reason you might think.

Protecting the Forest for World War II

I mean, yes. Sure. Officials over in the Agricultural Department (That’s the arm of the U.S. government that manages the Forest Service) were obviously concerned about the impact that this record number of forest fires in 1940 had had on citizens. Not to mention all of the wildlife habitat that was now lost.

But to be honest, what really concerned government officials was those hundreds of thousands of acres of raw timber that had been consumed by these blazes. You see, by 1940, the world was on the cusp of the next world war. A conflict that the U.S. would inevitably  be pulled into. And all that now-lost timber? It could have been used to fuel the U.S. war machine.

So with this in mind (and U.S. government officials now seeing an urgent need to preserve & protect this precious resource) … Which is why – in 1942 (just a few months after the Japanese bombed Pearl Harbor) – the U.S. Forest Service rolls out its first-ever forest fire prevention program.

Which – given that this was the early days of World War II – the slogan that the U.S. Forest Service initially chose for its forest fire prevention program is very in that era’s we’re-all-in-this-together / so-let’s-do-what-we-can-to-help-America’s war-effort esthetic – made a direct appeal to all those folks who were taking part in scrap metal drives: “Forest Defense is National Defense.”

Source: Northwestern

And the poster that the U.S. Forest Service had created to support this campaign? … Well, it was well-meaning as well.  It was done in the WPA style and showed men out in the forest, wielding shovels to ditch a ditch. They were trying to construct a fire break, which would then supposedly slow the forest fire that was directly behind them.

But the downside was … That “Forest Defense is National Defense” slogan – along with that poster which the U.S. Forest Service had created to support their new forest fire prevention program didn’t exactly capture America’s attention.

I mean, it was the War Years after all. A lot was going in the country at that time. But long story short: the U.S. Forest Service’s first attempt at launching a successful forest fire prevention program sank without a trace.

So what do you do in a situation like this? You regroup. You try something different.

Disney & Bambi to the Rescue

And within the U.S. government, the thinking now was “Well, what if we got a celebrity to serve as the spokesman for our new forest fire prevention program? Maybe that would then grab the public’s attention.”

The only problem was … Well, again, these are the War Years. And a lot of that era’s A-listers (people like Jimmy Stewart, Clark Gable, even Mel Brooks) had already enlisted. So there weren’t really a lot of big-name celebrities to choose from.

But then some enterprising official at the U.S. Forest Service came up with an interesting idea. He supposedly said “Hey, have you seen that new Disney movie? You know, the one with the deer? That movie has a forest fire in it. Maybe we should go talk with Walt Disney? Maybe he has some ideas about how we can better capture the public’s attention when it comes to our new forest fire prevention program?”

And it turns Walt did have an idea. Which was to use this government initiative as a way to cross-promote Disney Studio’s latest full-length animated feature, “Bambi.” Which been first released to theaters in August of 1942.

So Walt had artists at Disney Studio work up a poster that featured the grown-up versions of Bambi the Deer, Thumper the Rabbit & Flower the Skunk. As this trio stood in some tall grasses, they looked imploring out at whoever was standing in front of this poster. Above them was a piece of text that read “Please Mister, Don’t Be Careless.” And below these three cartoon characters was an additional line that read “Prevent Forest Fires. Greater Danger Than Ever!”

Source: USDA

According to folks I’ve spoken with at Disney’s Corporate Archives, this “Bambi” -based promotional campaign for the U.S. Forest Service’s forest fire prevention campaign was a huge success. So much so that – as 1943 drew to a close – this division of the Department of Agriculture reportedly reached out to Walt to see if he’d be willing to let the U.S. Forest Service continue to use these cartoon characters to help raise the public’s awareness of fire safety.

Walt – for reasons known only to Mr. Disney – declined. Some have suggested that — because “Bambi” had actually lost money during its initial theatrical release in North America – that Walt was now looking to put that project behind him. And if there were posters plastered all over the place that then used the “Bambi” characters that then promoted the U.S.’s forest fire prevention efforts … Well, it would then be far harder for Mr. Disney to put this particular animated feature in the rear view mirror.

Introducing Smokey Bear

Long story short: Walt said “No” when it came to reusing the “Bambi” characters to promote the U.S. Forest Service’s forest fire prevention program. But given how successful the previous cartoon-based promotional campaign had been … Well, some enterprising employee at the Department of Agriculture reportedly said “Why don’t we come up with a cartoon character of our own?”

So – for the Summer of 1944 – the U.S. Forest Service (with the help of the Ad Council and the National Association of State Foresters) came up with a character to help promote the prevention of forest fires. And his name is Smokey Bear.

Now a lot of thought had gone into Smokey’s creation. Right from the get-go, it was decided that he would be an American black bear (NOT a brown bear or a grizzly). To make this character seem approachable, Smokey was outfitted with a ranger’s hat. He also wore a pair of blue jeans & carried a bucket.

As for his debut poster, Smokey was depicted as pouring water over a still-smoldering campfire. And below this cartoon character was printed Smokey’s initial catchphrase. Which was “Care will prevent 9 out of 10 forest fires!”

Source: NPR

Which makes me think that this slogan was written by the very advertising executive who wrote “Four out of five dentists recommend sugarless gum for their patients who chew gum.”

Anyway … By the Summer of 1947, Smokey got a brand-new slogan. The one that he uses even today. Which is “Only YOU can prevent forest fires.”

The Real Smokey Bear

Now where this gets interesting is – in the Summer of 1950 – there was a terrible forest fire up in the Capitan Mountains of New Mexico. And over the course of this blaze, a bear cub climbed high up into a tree to try & escape those flames.

Firefighters were finally able to rescue that cub. But he was so badly injured in that fire that he was shipped off to the National Zoo in Washington, D.C. and nursed back to health. And since this bear really couldn’t be released back in the wild at this point, he was then put on exhibit.

And what does this bear’s keepers decide to call him? You guessed it: Smokey.

Source: USDA

And due to all the news coverage that this orphaned bear got, he eventually became the living symbol of the U.S. Forest Service’s forest fire prevention program. Which then meant that this particular Smokey Bear got hit with a ton of fan mail. So much so that the National Zoo in Washington D.C. wound up with its own Zip Code.

“Smokey the Bear” Hit Song

And on the heels of a really-for-real Smokey Bear taking up residence in our nation’s capital, Steve Nelson & Jack Rollins decide to write a song that shined a spotlight on this fire-fightin’ bruin. Here’s the opening stanza:

With a ranger’s hat and shovel and a pair of dungarees,
You will find him in the forest always sniffin’ at the breeze,
People stop and pay attention when he tells them to beware
Because everybody knows that he’s the fire-preventin’ bear

Believe or not, even with lyrics like these, “Smokey the Bear” briefly topped the Country charts in the Summer of 1950. Thanks to a version of this song that was recorded by Gene Autry, the Singing Cowboy.

By the way, it was this song that started all of the confusion in regards to Smokey Bear’s now. You see, Nelson & Rollins – because they need the lyrics of their song to scan properly – opted to call this fire-fightin’-bruin Smokey THE Bear. Rather than Smokey Bear. Which has been this cartoon character’s official name since the U.S. Forest Service first introduced him back in 1944.

“The Ballad of Smokey the Bear”

Further complicating this issue was “The Ballad of Smokey the Bear,” which was a stop-motion animated special that debuted on NBC in late November of 1966. Produced by Rankin-Bass as a follow-up to their hugely popular “Rudolph the Red-Nosed Reindeer” (which premiered on the Peacock Network in December of 1964) … This hour-long TV show also put a “THE” in the middle of Smokey Bear’s name because the folks at Rankin-Bass thought his name sounded better that way.

And speaking of animation … Disney’s “Bambi” made a brief return to the promotional campaign for the U.S. Forest Service’s forest fire prevention program in the late 1980s. This was because the Company’s home entertainment division had decided to release this full-length animated feature on VHS.

What’s kind of interesting, though, is the language used on the “Bambi” poster is a wee different than the language that’s used on Smokey’s poster. It reads “Protect Our Forest Friends. Only You Can Prevent Wildfires.” NOT “Forest Fires.”

Anyway, that’s how Disney’s “Bambi” led to the creation of Smokey Bear. Thanks for bearin’ with me as I clawed my way through this grizzly tale.

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