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  • Blog Post: Walt Disney Imagineering is very serious when it comes to play testing

    Did you hear about the play test that WDI ran at The Magic Kingdom last month? Where the Imagineers used Guests who were waiting in line for a character meet-n-greet right outside of Pooh’s Playful Spot to try out a new entertainment-based queuing system? Though the Imagineers are being pretty close...
  • Blog Post: Monday Mouse Watch: The road ahead for Disney·Pixar ‘s “Cars”

    First the good news: What Disney Princess is for little girls, Cars has become for little boys. Copyright Disney·Pixar. All Rights Reserved As in: This John Lasseter film is now one of Disney Consumer Products ’ fastest growing key franchises. Global retail sales of “Cars”-themed licensed merchandise...
  • Blog Post: Disney Consumer Products isn't getting its hopes up for "Up"

    Following up on last month's article about how Children's Place is getting ready to sell the Disney Store retail chain back to the Walt Disney Company ... I spoke with the managers of a number of New England-area Disney Stores over the past few days. And while none of these folks wanted to go on-the...
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