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  • Blog Post: “Camp Rock 2” will promote “Sharpay’s Fabulous Adventure,” which will then promote …

    So what’s the most important aspect of the Disney Channel ’s ambitious promotional plan for “ Camp Rock 2: The Final Jam ” ? Was it Demi Lovato & the Jonas Brothers ’ appearance on “ Good Morning America ” last month, where these tween favorites announced that tickets for the “ Jonas Brothers 2010...
  • Blog Post: Disney XD aims to be where the boys are

    Last week, The Walt Disney Company couldn't stop crowing about how well " Tinker Bell " was doing. How this new Walt Disney Studios Home Entertainment title was selling well ahead of projections , moving over a million units during its first 48 hours on store shelves. But this week, the Mouse is setting...
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