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Welcome to Las Vegas. Where the 2010 Licensing International Expo is just winding down. Just like last year, before attendees could enter the Mandalay Bay Convention Center , they first had to walk through this gauntlet of colorful banners which trumpeted all of The Walt Disney Company’s key brands and...

So what’s the most important aspect of the Disney Channel ’s ambitious promotional plan for “ Camp Rock 2: The Final Jam ” ? Was it Demi Lovato & the Jonas Brothers ’ appearance on “ Good Morning America ” last month, where these tween favorites announced that tickets for the “ Jonas Brothers 2010...

First up, Mark K. writes to ask about WDW ’s Night Kingdom / Jungle Trek project: There was considerable talk several years back about a potential 5th park opening but I have heard no mention of it recently. Did the recession and the decision to remake fantasy land doom this project? Dear Mark K. – There...

Pavement Chaser starts things off with a rather succinct query. Which reads: Copyright 1995 Disney. All Rights Reserved Was there ever a Pocahontas ride in development? Pavement Chaser Dear Pavement Chaser – Whenever Walt Disney Animation Studios has a new project in development, you can pretty much...

Did you hear about the play test that WDI ran at The Magic Kingdom last month? Where the Imagineers used Guests who were waiting in line for a character meet-n-greet right outside of Pooh’s Playful Spot to try out a new entertainment-based queuing system? Though the Imagineers are being pretty close...

This wasn’t what Klay Hall signed on for when he initially signed up with DisneyToon Studios . By that I mean: This CalArts graduate is probably best known for directing smart-ass animated sitcoms like “ The Simpsons ” and “ King of the Hill .” In fact, it was Hall’s work on DreamWorks Animation ’s ...

What with that $1.1 billion worth of construction that’s currently going on at Disney’s California Adventure (not to mention that $100+ milllion redo of the Disneyland Hotel that just got underway), the next three years are going to be a particularly tough time for the Disneyland Resort . Walt Disney...

If you did a quick tour of the Disney blogosphere this week, the big news coming out of Jay Rasulo’s presentation at the D23 EXPO this past Saturday would seem to be the Fantasy Forest project. Copyright Disney. All Rights Reserved Where Guests would have the chance to visit Briar Rose as well as Flora...

When people talk about the impact that John Lasseter has had on the Mouse House, they tend to focus on Walt Disney Animations Studios as well as the Company’s Parks & Resorts division. Which is a shame. Why For? Because these folks are really missing the bigger picture. You see, John isn’t just out...

First the good news: What Disney Princess is for little girls, Cars has become for little boys. Copyright Disney·Pixar. All Rights Reserved As in: This John Lasseter film is now one of Disney Consumer Products ’ fastest growing key franchises. Global retail sales of “Cars”-themed licensed merchandise...

In response to last month’s “ Is Disney / Pixar finally getting serious about ‘Monsters, Inc. 2’ “ article, PapaMelrose wrote in to say: Sometimes The Walt Disney Company registers domain names not because they ever intend on actually using them. But because they don’t want some other company or individual...

Did you ever wonder what it might be like to be able to see into the future? Well, as I wandered up & down the aisles at Licensing International Expo 2009 , I got a little taste of what that must feel like. As I came upon promotional display after promotional display for motion pictures that would...

Do you hear that squealing noise coming out of Burbank? That's the sound of Mouse House management stomping on the brakes. Slowing down (and -- in some cases -- shutting down entirely) some of the more ambitious projects that the Walt Disney Company currently has in the works. All because of what's been...

Did you catch that story late last month about Shanghai Disneyland? Wen Wei Po , a Hong Kong-based newspaper, reported that " ... after 10 years of tough negotiations ..." the Walt Disney Company had finally cut a deal to build a theme park in China's business hub. What was fascinating about this particular...

Do you remember how -- at the very start of " Pirates of the Caribbean: Dead Man's Chest " -- the crew of the Black Pearl had spent months at seas without doing "… a speck of honest pirating"? Which is why they then asked Capt. Jack Sparrow when all this extra effort was going to translate into some...