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  • Blog Post: Monday Mouse Watch: DIMG departs from the standard Disney playbook

    Let’s say that you had this great idea for a theme park ride. So you write your idea down and then ship it off to The Walt Disney World Resort . Care to guess what happens once your new ride proposal arrives in Orlando? As soon as the cast member who works in Guest Relations (they’re the department at...
  • Blog Post: Monday Mouse Watch: The road ahead for Disney·Pixar ‘s “Cars”

    First the good news: What Disney Princess is for little girls, Cars has become for little boys. Copyright Disney·Pixar. All Rights Reserved As in: This John Lasseter film is now one of Disney Consumer Products ’ fastest growing key franchises. Global retail sales of “Cars”-themed licensed merchandise...
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