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In response to yesterday's " " Transcendence" & "Rise of the Guardians" illustrate the fine art of how NOT to promote a motion picture " story, FuseMP posted the following comment in JHM's discussion boards: I cannot remember the last good marketing campaign...

When something is transcendent, it's supposed to " ... be far better or greater than what is usual." Well, that's clearly not what happened with " Transcendence " this past weekend. At least when it comes to this Warner Bros. release reaching its true box office potential...

Greetings from Washington D.C. Where -- while the U.S. Government may not be working -- DreamWorks Animation certainly is. T he Kennedy Center reflected in the placid Potomac. Photo by Jim Hill Last night just across the street from Georgetown Waterfront Park, Fox & DWA officials treated roughly...

Huffington Post -- "The Croods" directors reveal how DreamWorks Animation's caveman comic-adventure evolved You'd think given the sophisticated sorts of folks who annually attend the Berlin Film Festival that this wouldn't be the sort of crowd which would enthusiastically embrace...

Francis T. sent me this e-mail yesterday: I know that you mostly write about Disney. But my eight year old has recently discovered the Dreamworks animation movies and is now completely obsessed with Shrek . We're headed to Orlando next month. So I was wondering if you had any recommendations about...

Last Tuesday morning, I spent a hour or so wandering around the campus of USC 's School of Cinematic Arts . Where -- I'm being serious here -- I actually received this celebrity-filled set of directions from an undergrad there: Photo by Jim Hill "The complex you're looking is right across...

So how did the directors of " Toy Story 3 " and " How to Train Your Dragon " react to their respective films being nominated for the Academy Award in the Animated Feature Film category? Leave it to Lee Unkrich to use his moment in the spotlight to acknowledge the competition as well...

As I was listening to the Vikings in “ How to Train Your Dragon ” talk about how vile & nasty dragons were … I couldn’t help but think about the attitude that some animation fans have toward Dreamworks Animation . You know the people that I’m talking about. The ones who – when you say that you actually...

When it comes to putting together a good "Art of" book, especially one that covers the creation of a new animated feature ... Well, it's a lot harder than it looks. Sometimes the authors of these over-sized coffee table books take themselves a bit too seriously. Which is why they then make the mistake...