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Do you hear that vague whirring sound? That's Mickey's massive marketing machine dropping into gear. As the Mouse begins its final push for what the Company hopes will be its next big hit to come from the Disney Channel , " Camp Rock 2: The Final Jam ." Demi Lovato returns as Mitchie...

It’s been quite a month for the Mouse, don’t you think? Inside of one single 30 day span, The Walt Disney Company has: Revealed that it would be spending $4 billion to acquire Marvel Entertainment, Inc. and its library of 5000 characters At the D23 EXPO , the Studios announced a new production label...

It’s often been said that there are only seven basic plots in the world. Seven distinctly different story ideas which have then provided the inspiration for every single play, movie and TV show that’s ever been produced. Well, if this is really the case, then someone needs to make the executives in charge...

Did you hear a lot of high pitched squealing coming from Walt Disney World last week? Well, there was a reason for that. The Jonas Brothers and the Cheetah Girls -- not to mention the stars from " Hannah Montana ," " Cory in the House ," " The Suite Life of Zack & Cody " and " Wizards of Waverly...