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Television is a very weird business. How do I know this? Because as I write today's story, I'm looking at an e-mail that the nice folks at Disney Junior sent me yesterday afternoon. Giving me a heads-up that " Sofia the First ," their new animated series which is built around Disney's...

The world is full of zanies and fools, Who don't believe in sensible rules, And don't believe what sensible people say ... Well, sensible people certainly wouldn't have decided to remake Rodgers & Hammerstein's "Cinderella." After all, the original (which had starred Julie...

Do you hear that vague whirring sound? That's Mickey's massive marketing machine dropping into gear. As the Mouse begins its final push for what the Company hopes will be its next big hit to come from the Disney Channel , " Camp Rock 2: The Final Jam ." Demi Lovato returns as Mitchie...

So what’s the most important aspect of the Disney Channel ’s ambitious promotional plan for “ Camp Rock 2: The Final Jam ” ? Was it Demi Lovato & the Jonas Brothers ’ appearance on “ Good Morning America ” last month, where these tween favorites announced that tickets for the “ Jonas Brothers 2010...

It happened this past July. After another long day at Comic-Con , my daughter and I had just exited the San Diego Convention Center . We were trudging across those trolley tracks in the usual crush of conventioneers when Alice suddenly stopped and pointed at something off to the side. “Do you see that...

In response to last month’s “ Is Disney / Pixar finally getting serious about ‘Monsters, Inc. 2’ “ article, PapaMelrose wrote in to say: Sometimes The Walt Disney Company registers domain names not because they ever intend on actually using them. But because they don’t want some other company or individual...

It’s often been said that there are only seven basic plots in the world. Seven distinctly different story ideas which have then provided the inspiration for every single play, movie and TV show that’s ever been produced. Well, if this is really the case, then someone needs to make the executives in charge...

How fast is too fast when it comes to making the DVD version of a TV movie available for purchase? To explain: “ High School Musical ” made its Disney Channel debut back on January 20, 2006. This TV movie became such a ratings phenomenon that Buena Vista Home Entertainment rushed to release it on DVD...

Mention the name Stephen Schwartz to a musical theater fan, and they'll automatically list his Broadway credits. Particularly this songwriter's trio of long running hits, " Godspell ," " Pippin " and " Wicked ." However, were you to mention Stephen's name to a Disneyana fan, they'd then mostly likely...

So -- in the weeks & months ahead -- we've got " My School Musical " on the Disney Channel , " High School Musical: Get in the Picture " on ABC as well as the theatrical release of " High School Musical 3 ." But how far exactly is the Walt Disney Company planning on stretching the "High School Musical...

Did you hear a lot of high pitched squealing coming from Walt Disney World last week? Well, there was a reason for that. The Jonas Brothers and the Cheetah Girls -- not to mention the stars from " Hannah Montana ," " Cory in the House ," " The Suite Life of Zack & Cody " and " Wizards of Waverly...

Was your darling daughter one of those tweens who helped make that " Hannah Montana and Miley Cyrus: Best of Both World Concert " film such a smash this past weekend? If she just can't get enough of Ms. Montana, then you may want to schedule a trip to Disney's Hollywood Studios in the not-so-distant...

Okay. Fess up. Who's been screwing with the space - time continuum? The reason I ask is … In the world where I live (Well, used to live), TV movies that were produced for airing on cable channels - particularly those cable channels that targeted the tween demographic - were always pretty horrible. These...