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  • Blog Post: Walt Disney Imagineering is very serious when it comes to play testing

    Did you hear about the play test that WDI ran at The Magic Kingdom last month? Where the Imagineers used Guests who were waiting in line for a character meet-n-greet right outside of Pooh’s Playful Spot to try out a new entertainment-based queuing system? Though the Imagineers are being pretty close...
  • Blog Post: Will the Credit Crunch & tech troubles trip up Disney's new Blu-ray push ?

    This is not how Walt Disney Studios Home Entertainment thought this particular retail fairy tale would play out. Back in January when the Mouse announced that " Sleeping Beauty " would be the first Disney Platinum Edition title to be released on Blu-ray , executives in that division of the Walt Disney...
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