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  • Blog Post: Is "Camp Rock 2" one too many TV musicals from the Mouse?

    Do you hear that vague whirring sound? That's Mickey's massive marketing machine dropping into gear. As the Mouse begins its final push for what the Company hopes will be its next big hit to come from the Disney Channel , " Camp Rock 2: The Final Jam ." Demi Lovato returns as Mitchie...
  • Blog Post: “Camp Rock 2” will promote “Sharpay’s Fabulous Adventure,” which will then promote …

    So what’s the most important aspect of the Disney Channel ’s ambitious promotional plan for “ Camp Rock 2: The Final Jam ” ? Was it Demi Lovato & the Jonas Brothers ’ appearance on “ Good Morning America ” last month, where these tween favorites announced that tickets for the “ Jonas Brothers 2010...
  • Blog Post: Tune Tuesday: Is Disney Theatrical getting ready to mark down "Mary" ?

    If you're planning on watching this Thursday morning's broadcast of Macy's Thanksgiving Day parade , be prepared to see an awful lot of Disney. And -- no -- I'm not talking about that Buzz Lightyear balloon which will be making its debut in this year's parade. Or the fact that Miley Cyrus will be appearing...
  • Blog Post: Tune Thursday: Big Green Ogre heads for Great White Way

    He's been the star of three hugely popular animated features . He's got his own theme park attraction . And -- just last month -- he appeared in his first holiday special . Which then went on to be one of the most watched television programs of 2007 . So what worlds are left for Shrek to conquer (Before...
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