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Television is a very weird business. How do I know this? Because as I write today's story, I'm looking at an e-mail that the nice folks at Disney Junior sent me yesterday afternoon. Giving me a heads-up that " Sofia the First ," their new animated series which is built around Disney's...

So what are you going to do with your Memorial Day Monday? If you're out in Southern California and looking for a really spectacular patriotic event to attend ... I'm afraid that you're about a week late at this point. You see, the City of Torrance 's 52 nd Armed Forces Day Celebration...

Do you hear that vague whirring sound? That's Mickey's massive marketing machine dropping into gear. As the Mouse begins its final push for what the Company hopes will be its next big hit to come from the Disney Channel , " Camp Rock 2: The Final Jam ." Demi Lovato returns as Mitchie...

Let's cut to the chase here: There was just no escaping " TRON: Legacy " at this year's Comic-Con . Even before you entered the San Diego Convention Center , thanks to those banners that seemed to be hanging off of every light post in the city, you found yourself face-to-face with Jeff...

Welcome to Las Vegas. Where the 2010 Licensing International Expo is just winding down. Just like last year, before attendees could enter the Mandalay Bay Convention Center , they first had to walk through this gauntlet of colorful banners which trumpeted all of The Walt Disney Company’s key brands and...

So what’s the most important aspect of the Disney Channel ’s ambitious promotional plan for “ Camp Rock 2: The Final Jam ” ? Was it Demi Lovato & the Jonas Brothers ’ appearance on “ Good Morning America ” last month, where these tween favorites announced that tickets for the “ Jonas Brothers 2010...

I know, I know. It’s just the first week of May. But as far as Hollywood is concerned, Summer blockbuster season starts tomorrow with the release of “ Iron Man 2 .” But before the Web goes wild with predictions of how much this “ Iron Man ” sequel will earn over its opening weekend, I thought it might...

It happened this past July. After another long day at Comic-Con , my daughter and I had just exited the San Diego Convention Center . We were trudging across those trolley tracks in the usual crush of conventioneers when Alice suddenly stopped and pointed at something off to the side. “Do you see that...

Because Kermit the Frog helps hammer together the framing for a new Habitat for Humanity house, he gets to take his little nephew Robin off to Disneyland to experience “ Mr. Toad’s Wild Ride .” And because Miss Piggy muscles some plywood into place at this very same construction site, she then gets a...

In a town like Las Vegas , where virtually every building screams “Look at me!” … Copyright 2009 Las Vegas Convention and Visitors Authority. All Rights Reserved … how do you stand out from the crowd? Cut through all that visual clutter? That was the challenge that Disney Theatrical & the Mandalay...

If you're planning on watching this Thursday morning's broadcast of Macy's Thanksgiving Day parade , be prepared to see an awful lot of Disney. And -- no -- I'm not talking about that Buzz Lightyear balloon which will be making its debut in this year's parade. Or the fact that Miley Cyrus will be appearing...

Bob Iger didn't mince words during yesterday's earnings call . Though Disney's CEO said he was pleased with the Company's overall performance in fiscal 2008, 2009 looks to be a very different story. What with advance bookings at the Walt Disney World Resort down almost 10% from what they were a year...

Yesterday was a cold, grey day in Boston. More like November than September. It was just the sort of day that the phrase "Blue Monday" was invented to describe. Photo by Jim Hill So how do you turn a day like that around? By handing out some Mickey Mouse balloons? 2500 of them, to be exact. Photo by...

For " High School Musical " fans, tomorrow's the big day. Copyright 2008 Disney. All Rights Reserved Starting on Friday, September 26th, advance tickets to "High School Musical 3: Senior Year" will be available for purchase over at this Walt Disney Pictures release's official website . Copyright 2008...

Okay. It's time to test your observational skills. Please check out the photo below of a typical NYC street scene and then identify the person and/or items that don't quite belong. Photo by Jim Hill That's right. It's the guy with all of those Mickey Mouse balloons who looks out of place in modern day...

Let me tell you about a rather breathless phone call I received just yesterday from a reporter who works for a major American daily. This reporter (And -- no -- I'm not going to reveal his name. The poor guy's already embarassed enough as it is) thought that he had stumbled upon this truly huge Disney...

Bradley R. writes in to ask: Jim -- I was just down at Disney World and I have to admit that the Magic Kingdom's "Celebrate America! -- A Fourth of July Concert in the Sky" show was pretty spectacular. But as good as those fireworks were, they got me thinking. Has Disney World ever staged a bigger display...

Have you heard about " Faith, Trust and Pixie Dust ," the new Disney-themed CD that's hitting store shelves today? Okay. I know. You've already got 'way too many Mouse-related recordings as it is. Soundtracks from various Disney films. Original cast recordings from the Broadway shows. Music from the...

Have you heard about these Disney Princess & Pirates of the Caribbean -themed Happy Meals that McDonald's is selling now through April 10th? Given that this is the first time that Mickey Mouse & Mickey Dee have joined forces since these two mega-corporations decided to end their 10-year, $100...

Last week, the trades were full of stories about how Brad Bird was getting ready to make his live action debut. How the director of " The Incredibles " and " Ratatouille " would soon be helming the big screen adaptation of James Dalessandro 's " 1906 ." Now some animation fans had initially assumed that...