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Related Posts
Blog Post:
The Mouse goes Hog Wild, as every division at Disney does what it can to promote "The Muppets"
Jim Hill
You know that " The Muppets " is opening in theaters this Wednesday, right? Copyright Disney Enterprises, Inc. All rights reserved I mean, how could you not? Given that - for weeks now - virtually every division of The Walt Disney Company has been doing what it can to get the word out about...
on
20 Nov 2011
Blog Post:
“Camp Rock 2” will promote “Sharpay’s Fabulous Adventure,” which will then promote …
Jim Hill
So what’s the most important aspect of the Disney Channel ’s ambitious promotional plan for “ Camp Rock 2: The Final Jam ” ? Was it Demi Lovato & the Jonas Brothers ’ appearance on “ Good Morning America ” last month, where these tween favorites announced that tickets for the “ Jonas Brothers 2010...
on
7 Jun 2010
Blog Post:
The Muppets lead the way with Disney Parks & Resorts' new "Give a Day, Get a Disney Day" promotion
Jim Hill
Because Kermit the Frog helps hammer together the framing for a new Habitat for Humanity house, he gets to take his little nephew Robin off to Disneyland to experience “ Mr. Toad’s Wild Ride .” And because Miss Piggy muscles some plywood into place at this very same construction site, she then gets a...
on
30 Sep 2009
Blog Post:
Tune Thursday: Why "The Lion King" gets the lion's share of the attention on the Las Vegas Strip
Jim Hill
In a town like Las Vegas , where virtually every building screams “Look at me!” … Copyright 2009 Las Vegas Convention and Visitors Authority. All Rights Reserved … how do you stand out from the crowd? Cut through all that visual clutter? That was the challenge that Disney Theatrical & the Mandalay...
on
24 Sep 2009
Blog Post:
Monday Mouse Watch: Marvel acquisition offers significant challenges, huge potential rewards for The Walt Disney Company
Jim Hill
Mickey, meet Spidey. Spidey, Mickey. In a deal that (I’m sure) the Disneyana community will have trouble wrapping its head around, The Walt Disney Company announced plans today to acquire Marvel Entertainment, Inc. in a stock and cash transaction worth an estimated $4 billion. As to what actually drove...
on
31 Aug 2009
Blog Post:
WDW officials knew that '09 was going to be a real challenge
Jim Hill
Wayne C. sent in an interesting follow-up question to yesterday's article : "When exactly did Disney World executives realize that their resort was about to hit a rough patch? Based on some of the things they've done over the past six months (EX: Announcing back in July that they'd be closing Pleasure...
on
10 Oct 2008
Blog Post:
Mickey Mouse balloons brighten a grey day in Boston
Jim Hill
Yesterday was a cold, grey day in Boston. More like November than September. It was just the sort of day that the phrase "Blue Monday" was invented to describe. Photo by Jim Hill So how do you turn a day like that around? By handing out some Mickey Mouse balloons? 2500 of them, to be exact. Photo by...
on
30 Sep 2008
Blog Post:
Is free admission to a Disney theme park on your birthday really a good enough reason to schedule a "Celebration Vacation" ?
Jim Hill
Okay. It's time to test your observational skills. Please check out the photo below of a typical NYC street scene and then identify the person and/or items that don't quite belong. Photo by Jim Hill That's right. It's the guy with all of those Mickey Mouse balloons who looks out of place in modern day...
on
19 Sep 2008
Blog Post:
Well, so much for that conspiracy theory ...
Jim Hill
Let me tell you about a rather breathless phone call I received just yesterday from a reporter who works for a major American daily. This reporter (And -- no -- I'm not going to reveal his name. The poor guy's already embarassed enough as it is) thought that he had stumbled upon this truly huge Disney...
on
5 Aug 2008
Blog Post:
Why do Pirate & Princess Happy Meals make McDonald's managers want to walk the plank?
Jim Hill
Have you heard about these Disney Princess & Pirates of the Caribbean -themed Happy Meals that McDonald's is selling now through April 10th? Given that this is the first time that Mickey Mouse & Mickey Dee have joined forces since these two mega-corporations decided to end their 10-year, $100...
on
17 Mar 2008
Blog Post:
Do-it-yourself Epcot celebration leads to new fan-based business
Jim Hill
It wasn't what the Disneyana community wanted to hear last year. Copyright 1980 Walt Disney Productions. All Rights Reserved That -- in a January 27th interview with Deb Wills of AllEars.net -- Brad Rex , then-VP of Epcot , said that the Walt Disney World Resort had no plans to celebrate that theme park...
on
23 Jan 2008
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