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  • Blog Post: Disney Dish Episode 93: Disneyland 1984-1985 Prize Contests and Star Tours

    In the mid 1980’s, Disney had resorted to big prize giveaways in order to draw people to its theme parks. Fortunately, the old CEO Ron Miller and new CEO Michael Eisner had good relationships with big-time Hollywood directors such as Steven Spielberg and George Lucas. Disney used these connections...
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