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Prom Goers Will Soon Be Able to Dance the Night Away in Disney Royal Ball Collection by Alfred Angelo

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Prom Goers Will Soon Be Able to Dance the Night Away in Disney Royal Ball Collection by Alfred Angelo

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Philadelphia - August 18, 2011 - Alfred Angelo, leading gown manufacturer, is pleased to announce its second collaboration with Disney Consumer Products, this time on the launch of the 2012 prom collection--Disney Royal Ball by Alfred Angelo. Boutique owners will be able to preview the entire collection at the August Atlanta Apparel Fashion Show this week (August 18 -22, 2011).

The collection consists of trend-right ball gowns designed to appeal to every teen's inner princess. Inspired by the essence and personalities of Ariel, Belle, Cinderella, Jasmine, Rapunzel, Sleeping Beauty (Aurora), Snow White and Tiana, these exquisite gowns come in 24 styles and a royally glamorous color palette.  Given heightened interest surrounding the royal family, experts predict the ball gown will be the most important silhouette for the 2012 prom season. The Disney Royal Ball collection elevates this silhouette and evokes the grandeur and opulence fit for royalty.

Michael Shettel, designer for Alfred Angelo, says, "Working on this collection has been a fabulous experience.  We designed each gown to have its own personality and uniqueness, just like the Disney Princess characters.  The gowns are full of fantasy, color and magic....the best combination in making the perfect prom dress, and a perfect prom night."

"Today's teens grew up with Disney fairytales, they have fun memories of Disney Princess characters, and they're also exploring their sense style. With the Disney Royal Ball collection we've set out to create a line of prom dresses that is versatile, glamorous and brings a little bit of that Disney magic to their special day," said Robert Oberschelp, director of Disney Collections at Disney Consumer Products.

The Disney Royal Ball by Alfred Angelo collection will be sold in stores starting December 2011. Photos will be released soon.

About Alfred Angelo
Founded in the 1930s by Alfred Angelo Piccione and his wife, Edythe Piccione, Alfred Angelo is the world's leading maker of wedding gowns and bridesmaid dresses and is committed to providing beautiful, high-quality bridal and formal dresses at affordable prices. In addition to manufacturing dresses distributed in over 2500 wholesale stores worldwide, the company operates Alfred Angelo Bridal Stores located in Arizona, Alabama, Arkansas, California, Florida, Louisiana, Maryland, Mississippi, Nevada, New Mexico, New York, Ohio, Oklahoma, Pennsylvania, Tennessee, Texas, Virginia, and Washington.

For more information about Alfred Angelo, please visit www.alfredangelo.com.