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DISNEYSTORE.COM Launches New Design and “Disney Magical Message” Video

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DISNEYSTORE.COM Launches New Design and “Disney Magical Message” Video

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Site Offers New Interactive Shopping Features; Allows Guests to Share Shopping Experience on Social Media Channels

PASADENA, Calif. - October 16, 2012 - With the launch of Disney Store's new site design, the specialty retailer is also introducing "Disney Magical Message" video capabilities and enhanced social media tools. The Disney Store site redesign delivers a franchise-focused, streamlined shopping experience for guests. For the first time ever, guests can record and customize a special "Disney Magical Message" video to send along with their DisneyStore.com gift purchases for friends and family. Gift recipients will receive an email notifying them of a special delivery, then once the gift arrives at their door, a card will provide them a site URL and a personal ID where they can view their personal "Disney Magical Message" video. This unique feature comes at a perfect time with the holidays just around the corner. DisneyStore.com also makes it easier for guests to shop for products by character, with enhanced filtering options for search and social media sharing capabilities. Guests can experience the new design whether they are on their desktop, tablet or mobile phone.

The new site also features animated content to entertain and surprise guests while they browse. The animation feature allows guests to interact with favorite characters and moments from classic Disney films while they shop on Disney Store's franchise pages.

"The new DisneyStore.com delivers a magical shopping experience that guests can only receive from Disney," said Paul Gainer, executive vice president of Disney Store. "From the animated content designed to entertain guests while they shop, to the 'Disney Magical Message' video feature which we anticipate will be especially popular this holiday season, allowing guests to customize and deliver a video message to loved ones along with their gift."  

The New DisneyStore.com Site Features:

· Record and send a customized "Disney Magical Message" video when purchasing a gift from DisneyStore.com

· Shop with ease using enhanced filtering options to narrow product search by price, character, collection, age, etc.

· Seamlessly share favorite items across the social media spectrum via Pinterest, Facebook, Twitter and e-mail.

· Create wish lists of favorite items for future DisneyStore.com visits or special occasions.

To find a local Disney Store, guests can visit www.DisneyStore.com/storelocator or call (866) 902-2798. To stay updated on all the exciting news at Disney Store, guests can visit the official blog, the Buzz, at blog.disneystore.com. Guests can also become a fan on Facebook www.facebook.com/DisneyStore or follow us on Twitter www.twitter.com/DisneyStore.