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Walt Disney Imagineering is very serious when it comes to play testing
Did you hear about the play test that WDI ran at The Magic Kingdom last month? Where the Imagineers used Guests who were waiting in line for a character meet-n-greet right outside of Pooh’s Playful Spot to try out a new entertainment-based queuing system? Though the Imagineers are being pretty close...
19 Jan 2010
"Dream Castle Lights" dazzle at night, disappear during the day
Now that Thanksgiving is over, it's time to break out all of those Christmas lights and start decorating the exterior of your home. Mind you, Rob Hamberg got kind of a headstart on the rest of us. This Walt Disney World Entertainment show producer didn't wait 'til turkey time to start his holiday decorating...
2 Dec 2008
Why do Pirate & Princess Happy Meals make McDonald's managers want to walk the plank?
Have you heard about these Disney Princess & Pirates of the Caribbean -themed Happy Meals that McDonald's is selling now through April 10th? Given that this is the first time that Mickey Mouse & Mickey Dee have joined forces since these two mega-corporations decided to end their 10-year, $100...
17 Mar 2008
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