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Blog Post: “Camp Rock 2” will promote “Sharpay’s Fabulous Adventure,” which will then promote …

Jim Hill

So what’s the most important aspect of the Disney Channel ’s ambitious promotional plan for “ Camp Rock 2: The Final Jam ” ? Was it Demi Lovato & the Jonas Brothers ’ appearance on “ Good Morning America ” last month, where these tween favorites announced that tickets for the “ Jonas Brothers 2010...

on7 Jun 2010
Blog Post: Is Disney looking to trade its 5th Avenue store in for a brand-new retail location down on Times Square?

Jim Hill

As you might expect, NYC's World of Disney is currently all tricked out for trick-or-treat time. Photo by Jim Hill And as you wander all three floors of this 5th Avenue store, you'll find all sorts of Halloween-related materials. From 15th anniversary " Nightmare Before Christmas " merch ... Photo by...

on21 Oct 2008
Blog Post: "High School Musical 5 & 6" ?! "Beauty & the Beast" headed back to Broadway ?!

Jim Hill

So -- in the weeks & months ahead -- we've got " My School Musical " on the Disney Channel , " High School Musical: Get in the Picture " on ABC as well as the theatrical release of " High School Musical 3 ." But how far exactly is the Walt Disney Company planning on stretching the "High School Musical...

on2 Jun 2008