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Camp Rock 2
Camp Rock 2: Final Jam
Disney Channel Original
Disney's Hollywood Studios
High School Musical
High School Musical franchise
The Walt Disney Company
Where to go & what to see over the MLK weekend if you're a Disneyana fan
We got any " No Ordinary Family " fans out there? The cast of "No Ordinary Family." (L to R) Romany Malco, Kay Panabaker, Michael Chiklis, Julie Benz, Jimmy Bennett, Autumn Reeser and Stephen Collins. Photo by Bob D'Amico. Copyright American Broadcasting Companies, Inc. All rights...
14 Jan 2011
Is "Camp Rock 2" one too many TV musicals from the Mouse?
Do you hear that vague whirring sound? That's Mickey's massive marketing machine dropping into gear. As the Mouse begins its final push for what the Company hopes will be its next big hit to come from the Disney Channel , " Camp Rock 2: The Final Jam ." Demi Lovato returns as Mitchie...
10 Aug 2010
“Camp Rock 2” will promote “Sharpay’s Fabulous Adventure,” which will then promote …
So what’s the most important aspect of the Disney Channel ’s ambitious promotional plan for “ Camp Rock 2: The Final Jam ” ? Was it Demi Lovato & the Jonas Brothers ’ appearance on “ Good Morning America ” last month, where these tween favorites announced that tickets for the “ Jonas Brothers 2010...
7 Jun 2010
Monday Mouse Watch: Disney’s working to raise Guest awareness of its “365” & “Pirate” makeovers
When it comes to real estate & retail, there are two adages that these worlds share: “Timing is everything” and “Location, location, location.” Which brings to mind “ Studio Disney 365 ” (i.e. that tween-centric store which opened in the Disneyland Resort ’s Downtown Disney shopping district back...
8 Feb 2010
Monday Mouse Watch: What to make of Mickey’s mixed signals
It’s been quite a month for the Mouse, don’t you think? Inside of one single 30 day span, The Walt Disney Company has: Revealed that it would be spending $4 billion to acquire Marvel Entertainment, Inc. and its library of 5000 characters At the D23 EXPO , the Studios announced a new production label...
5 Oct 2009
Tune Thursday: 2010 brings “Camp Rock 2,” ”High School Musical 4” as well as the “Hannah Montana” series finale
It’s often been said that there are only seven basic plots in the world. Seven distinctly different story ideas which have then provided the inspiration for every single play, movie and TV show that’s ever been produced. Well, if this is really the case, then someone needs to make the executives in charge...
9 Jul 2009
Disney XD aims to be where the boys are
Last week, The Walt Disney Company couldn't stop crowing about how well " Tinker Bell " was doing. How this new Walt Disney Studios Home Entertainment title was selling well ahead of projections , moving over a million units during its first 48 hours on store shelves. But this week, the Mouse is setting...
6 Nov 2008
Tween favorites draw huge crowds to the 2008 Disney Channel Games
Did you hear a lot of high pitched squealing coming from Walt Disney World last week? Well, there was a reason for that. The Jonas Brothers and the Cheetah Girls -- not to mention the stars from " Hannah Montana ," " Cory in the House ," " The Suite Life of Zack & Cody " and " Wizards of Waverly...
6 May 2008
Monday Mouse Watch : "Camp Rock 2" ? A Jonas Brothers concert in 3D ?
Over the past few weeks there have been several high profile stories out there about how the Walt Disney Company will be building on the lessons that it learned with the "Hannah Montana" & "High School Musical" franchises . So that the June 20 - 23rd roll-out of "Camp Rock" will be the biggest thing...
13 Apr 2008
Monday Mouse Watch : Hannah Montana & High School Musical-themed makeovers soon to be offered at Disney's Hollywood Studios
Was your darling daughter one of those tweens who helped make that " Hannah Montana and Miley Cyrus: Best of Both World Concert " film such a smash this past weekend? If she just can't get enough of Ms. Montana, then you may want to schedule a trip to Disney's Hollywood Studios in the not-so-distant...
3 Feb 2008
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