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Builds on Disney's 2006 Landmark Nutrition Guidelines Launches "Mickey Check" Tool to Make it Easier to Identify Nutritious Foods in Stores, Online and on Vacation BURBANK, Calif., June 5, 2012 - Building on its landmark nutrition guidelines established in 2006, The Walt Disney Company...

In response of yesterday's "Looking back / looking ahead at Marvel Entertainment's merger with The Walt Disney Company" story , She Hulk wrote in to say: In this article, both Jay Rasulo and Jeph Leob use the term "bandwidth" while discussing what Marvel used to be able to...

It's one of those generally accepted beliefs about The Walt Disney Company. That the fortunes of the Mouse House are directly tied to how well the Studio's movies do at the box office. More importantly, how successfully the characters from Disney's live-action films - not to mention those...

When it comes to the way that it promotes young recording artists, Radio Disney doesn't just think outside of the box. It likes to turn the box inside out. Copyright Disney Enterprises, Inc. All rights reserved Take - for example - how this division of The Walt Disney Company handled the recently...

And how was your weekend? Mine contrasted sharply with last weekend. Instead of being inside of the brightly-lit Anaheim Convention Center surrounded by thousands of Disney fans, I was sitting in the dark here at home with Nancy, Alice and the cats. What with all the wind & wet weather associated...

There's a joke from " Annie Hall " that I love: Two elderly women are at a Catskill mountain resort. And one of them says, "Boy, the food at this place is really terrible." And then the other one says, "Yeah, I know; and such small portions." I bring this story up today...

"Book publishers send me out to schools all the time. And the kids there always ask me how they can get a job like mine. And my answer is: Put your stuff up on the Web. Because you never know who's going to see it." Trust me, folks. Noah Z. Jones knows of what he speaks. You see, this illustrator...

Do you hear that vague whirring sound? That's Mickey's massive marketing machine dropping into gear. As the Mouse begins its final push for what the Company hopes will be its next big hit to come from the Disney Channel , " Camp Rock 2: The Final Jam ." Demi Lovato returns as Mitchie...

Well, it’s official. Provided – of course – that the Securities and Exchange Commission actually signs off on this merger, Marvel Entertainment, Inc. is now a wholly owned subsidiary of The Walt Disney Company . Marvel shareholders voted last Thursday to approve this $4.24 billion acquisition, which...

The last four months of 2009 saw plenty of upheaval on the Studio side of things at The Walt Disney Company. With many senior staffers in Marketing being let go . Not to mention Disney Channel president Rich Ross replacing Dick Cook , a 38-year Mouse House vet, as Chairman of The Walt Disney Studios...

It’s been quite a month for the Mouse, don’t you think? Inside of one single 30 day span, The Walt Disney Company has: Revealed that it would be spending $4 billion to acquire Marvel Entertainment, Inc. and its library of 5000 characters At the D23 EXPO , the Studios announced a new production label...

In response to last month’s “ Is Disney / Pixar finally getting serious about ‘Monsters, Inc. 2’ “ article, PapaMelrose wrote in to say: Sometimes The Walt Disney Company registers domain names not because they ever intend on actually using them. But because they don’t want some other company or individual...

Last week, The Walt Disney Company couldn't stop crowing about how well " Tinker Bell " was doing. How this new Walt Disney Studios Home Entertainment title was selling well ahead of projections , moving over a million units during its first 48 hours on store shelves. But this week, the Mouse is setting...

Wanna see something interesting? Open a new window on your computer and then type in "carolwoodrecords.com." Now watch what happens. For those of you who don't know, Lyric Street is the country music label that the Disney Music Group started up back in June of 1997. Thanks to how hugely successful Rascal...

So -- in the weeks & months ahead -- we've got " My School Musical " on the Disney Channel , " High School Musical: Get in the Picture " on ABC as well as the theatrical release of " High School Musical 3 ." But how far exactly is the Walt Disney Company planning on stretching the "High School Musical...

Today, the "Special Edition" version of " The Aristocats " DVD goes on sale. Copyright 2008 Disney. All Rights Reserved And while it's hard to find fault with this 1970 Walt Disney Productions release itself (Which remains just as charming as ever. With Duchess the filthy rich feline falling for Thomas...

Well, here we are in Week 2 of the Walt Disney Company dealing with its Undressa Hudgens situation. And based on what I've been hearing, Mickey has finally decided that it will in fact stand behind this " High School Musical " star. Mind you, it's not like the Mouse ever really had the option of distancing...