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Disney Channel surpasses Disney Studios when it comes to creating characters, brands and franchises that the Company can really cash in on
It's one of those generally accepted beliefs about The Walt Disney Company. That the fortunes of the Mouse House are directly tied to how well the Studio's movies do at the box office. More importantly, how successfully the characters from Disney's live-action films - not to mention those...
6 Jan 2012
Debby Ryan of "Jessie" has always wanted to wield a wand on the Disney Channel
Most little girls - as they are growing up - would stand in front of the mirror and sing into a hair brush, pretending that they're a pop star. Not Debby Ryan . When she was a little kid, Debby would stand in front of her mirror and practice doing a wand ID for the Disney Channel (You know? When...
5 Jan 2012
Continual cross-promotion is the key to Radio Disney's "Next BIG Thing"
When it comes to the way that it promotes young recording artists, Radio Disney doesn't just think outside of the box. It likes to turn the box inside out. Copyright Disney Enterprises, Inc. All rights reserved Take - for example - how this division of The Walt Disney Company handled the recently...
15 Dec 2011
Disney Junior's "Sofia the First" wants to help preschoolers channel their inner royal
It's the story that begins where most classic Walt Disney Animation Studios productions end. With the good hearted commoner suddenly becoming a princess. Mind you, in Sofia's case, she isn't some plucky teen who ascends to the throne because her fairy godmother, some dwarfs, a singing candelabra...
12 Dec 2011
Bradley Raymond dishes dirt on the Disney Channel's "Pixie Hollow Games" TV special
How do you take something small - like, say, an athletic competition between pixies - and then make that seem big? Conversely, how do you take something of size - like those feature-length " Disney Fairies " home premieres that Disney ToonStudios has been producing since 2008 - and then cut...
1 Dec 2011
The Mouse goes Hog Wild, as every division at Disney does what it can to promote "The Muppets"
You know that " The Muppets " is opening in theaters this Wednesday, right? Copyright Disney Enterprises, Inc. All rights reserved I mean, how could you not? Given that - for weeks now - virtually every division of The Walt Disney Company has been doing what it can to get the word out about...
20 Nov 2011
Huffington Post - Jim Hill: "Since Disney Has Yet to Make Her a Princess, Megan Hilty Settles for Being a Fairy"
"Since Disney Has Yet to Make Her a Princess, Megan Hilty Settles for Being a Fairy" Some people complain about the commute that they have for work. But not Megan Hilty . Of course, if your work took you from Oz to Broadway to Neverland and then back again, would you ever complain? Copyright...
17 Nov 2011
Shorts like Pixar's "Small Fry" help extend the shelf life of Disney's biggest franchises
Here's an interesting question for all of your Pixar trivia buffs out there: Which "Cars" film do you think was seen by more people? The original from 2006 or this summer's sequel (which was released on Blu-ray and DVD on November 1st). And the answer is ... neither. Truth be told,...
13 Nov 2011
The Walt Disney Company and UTH Russia to launch Free-To-Air Disney Channel in Russia
All the News
MOSCOW and BURBANK, Calif., October 27, 2011 - The Walt Disney Company (NYSE: DIS) and UTH Russia, one of the country's fastest growing media companies, announced today that the two companies will launch an ad-supported free-to-air Disney Channel in Russia early next year. The broadly-distributed...
26 Oct 2011
Why For Central Florida never actually became Hollywood East
Earlier this week, Steve B. wrote in to ask: Dear Jim, When the Disney-MGM Studios theme park opened, it was promoted as a working studio. Both live action and animation were being produced there. There was discussion in the news about the high costs in California driving production out of that state...
13 Oct 2011
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