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Walt Disney acknowledged that the name “Disney” had become a thing, a genre, an entity separate from himself. By Walt’s design, he had become was a character, a front man for a grander idea. Many of you remember seeing Mr. Disney on television pitching some amazing story about Disneyland , that latest...

Let’s say you have a big picture planned for the 2009 holiday season . One that not launches a brand-new hi-tech production arm at your studio but also renews your company’s relationship with one of Hollywood’s top hitmakers . You’d need something big to signify an event like that, right? Something of...