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  • Blog Post: Remembering "Light Magic" -- Part 4

    divisions of the Disney Company drop the ball or somehow muddle the message. Case in point: "Light Magic." Disney's cross promotional engines really kicked into gear in the months prior to the official
    in Blog - Jim Hill
  • Blog Post: Remembering "Light Magic" -- Part 5

    "Light Magic" series. In particular, I want to acknowledge an e-mail that I just received from Vicki T. of Fort Collins, CO who wrote: Dear Jim: Kudos to you for your continuing series
    in Blog - Jim Hill
  • Blog Post: Remembering "Light Magic" -- Part 6

    a choice in the matter. By the middle of March 1997, they already knew that "Light Magic" was in serious trouble. Lazarus Lighting Design - the Los Angeles based fiber optics firm that the Mouse had hired
    in Blog - Jim Hill
  • Blog Post: Remembering "Light Magic" -- Part 7

    So when did the bad buzz on "Light Magic" really begin to spread? Obviously, Disneyland's technical staff - the people who'd been putting in 18-hour days for weeks now, trying to get those
    in Blog - Jim Hill
  • Blog Post: Remembering "Light Magic" -- Part 3

    Okay. I know. Today, we were supposed to get into all the behind-the-scenes stuff. All the technical problems that "Light Magic" had prior to its disastrous May 1997 debut. I was to explain why
    in Blog - Jim Hill
  • Blog Post: Remembering "Light Magic" -- Part 1

    Channel and Light Magic." Kimbrell then ripped open the envelope and read the following question: "Name something married, something ferried and something buried." When they heard that
    in Blog - Jim Hill
  • Blog Post: Remembering "Light Magic" -- Part 2

    maybe - Disney's attorneys would sign off on the project. And - based on that slim little nothing of an idea, folks - the show that was initially known at "Tinker Bell's Light Magic" was officially
    in Blog - Jim Hill
  • Blog Post: Remembering Light Magic: Version 2.0 -- Part 5

    message gets kind of garbled along the way. Case in point: "Light Magic." Disney's cross promotional engines really kicked into gear in the months prior to the official premiere of Anaheim's new
    in Blog - Jim Hill
  • Blog Post: Remembering Light Magic: Version 2.0 -- Part 6

    continuing series of "Light Magic" articles ... These are the types of stories that I think you do best, Jim. The long-form pieces where you methodically walk your readers through how something at the Walt
    in Blog - Jim Hill
  • Blog Post: Remembering Light Magic: Version 2.0 -- Part 8

    So when did the bad buzz on "Light Magic" really begin to spread? Obviously, Disneyland's technical staff -- the people who'd been putting in 18-hour days for weeks now, trying to get those
    in Blog - Jim Hill
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