Search results matching tags 'Disney' and 'promotion'

Disney XD uses out-of-the-box thinking to promote out-of-this-world TV movie

Jim Hill — Thu, 19 Nov 2009 05:00:00 GMT

Jim Hill talks with Richard Loomis, senior vice president of Marketing and Creative at Disney Channel Worldwide about the innovative promotional campaign that this network put together to promote its first original TV movie, “Skyrunners”...(read more)

The Muppets lead the way with Disney Parks & Resorts' new "Give a Day, Get a Disney Day" promotion

Jim Hill — Wed, 30 Sep 2009 04:00:00 GMT

Jim Hill talks up this new Walt Disney Company initiative. Which hopes to inspire a million people to do volunteer work in their local communities...(read more)

Tune Thursday: Why "The Lion King" gets the lion's share of the attention on the Las Vegas Strip

Jim Hill — Thu, 24 Sep 2009 04:00:00 GMT

Jim Hill talks about the ambitious promotional plan that the Mandalay Bay Hotel & Casino and Disney Theatrical put together to help hype this new sit-down production of that Tony Award-winning musical...(read more)

Tune Tuesday: Is Disney Theatrical getting ready to mark down "Mary" ?

Jim Hill — Tue, 25 Nov 2008 05:00:00 GMT

Jim Hill shares what he's heard about Disney on Broadway's plan to increase ticket sales for all three of its musicals. Which involves a "Buy One Get One Free" offer as well as launching DisneyonBroadwaySale.com...(read more)

Will Disney World's new "Buy 4 Get 3 FREE!" promotion really be enough to get you to book a trip to Orlando in early 2009?

Jim Hill — Fri, 07 Nov 2008 05:00:00 GMT

Jim Hill talks about that new WDW incentive program that Bob Iger revealed as part of yesterday's earnings call. Which includes a free $200 Disney Gift Card for those who buy a vacation package before December 20th...(read more)

Mickey Mouse balloons brighten a grey day in Boston

Jim Hill — Tue, 30 Sep 2008 04:00:00 GMT

One of the Disney Parks Celebrations Teams rolled into Beantown yesterday to help promote 2009's "What Will You Celebrate" campaign. And Jim Hill was there as they began handing out 2500 free balloons to shoppers at Downtown Crossing...(read more)

Will "Senior Year" re-energize Disney's "High School Musical" franchise ?

Jim Hill — Thu, 25 Sep 2008 04:00:00 GMT

Jim Hill talks about the many ways that the Mouse's marketing department is now getting the word out about HSM3. He also shares what he knows about "High School Musical 4" 's proposed plotline...(read more)

Is free admission to a Disney theme park on your birthday really a good enough reason to schedule a "Celebration Vacation" ?

Jim Hill — Fri, 19 Sep 2008 04:00:00 GMT

Jim Hill reports on yesterday's event at the Edison Ballroom. Where Jay Rasulo unveiled the Walt Disney Company's new "What will you celebrate?" promotional campaign for the Parks...(read more)

Well, so much for that conspiracy theory ...

Jim Hill — Wed, 06 Aug 2008 01:00:00 GMT

Jim Hill shares a funny story about a domain name that the Walt Disney Company recently registered. Which led one reporter to believe that the WDW & Disneyland resorts were in some real trouble this Fall...(read more)

Just how spectacular was WDW's Bicentennial spectacular?

Jim Hill — Fri, 18 Jul 2008 01:00:00 GMT

In this week's Why For column, Jim Hill looks back to July of 1976. To be specific, all of the advance preparation that WDW officials put into that resort's Bicentennial fireworks display...(read more)