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“Camp Rock 2” will promote “Sharpay’s Fabulous Adventure,” which will then promote …
So what’s the most important aspect of the Disney Channel ’s ambitious promotional plan for “ Camp Rock 2: The Final Jam ” ? Was it Demi Lovato & the Jonas Brothers ’ appearance on “ Good Morning America ” last month, where these tween favorites announced that tickets for the “ Jonas Brothers 2010...
7 Jun 2010
Will Johnny Depp’s version of the Mad Hatter soon be making appearances at Disney’s theme parks?
First up, Mark K. writes to ask about WDW ’s Night Kingdom / Jungle Trek project: There was considerable talk several years back about a potential 5th park opening but I have heard no mention of it recently. Did the recession and the decision to remake fantasy land doom this project? Dear Mark K. – There...
4 Jun 2010
“We Make Our Own Destiny” reveals how Disney’s “Prince of Persia” movie actually came together
When discussing a new summer blockbuster like Disney’s “ Prince of Persia: The Sands of Time ,” it’s hard not to get caught up in all the details. Like those 1,200 visual effects shots that you’ll find in this Jerry Bruckheimer production. Or the action sequences that Mike Newell chose to stage 8,200...
26 May 2010
Why For does Howard Stark look like Walt Disney in “Iron Man 2” ?
IronManFan236 sent in a question that was short & sweet: Did Marvel Studios deliberately make Howard Stark look like Walt in “ Iron Man 2 ” as a tribute / tip-of-the-hat to the Disney acquisition deal? Iron Man 2, the Movie: Copyright 2010 MVL Film Finance LLC. Iron Man, the character: TM & Copyright...
14 May 2010
“How to Train Your Dragon” producer credits DWA team with that film’s come-from-behind box office success
Do you recall – just a few weeks back – how quick industry analysts were to write off “ How to Train Your Dragon ”? That – because this Chris Sanders & Dean DeBlois film “only” earned $43.3 million over its opening weekend (as opposed to the $59.3 million that DreamWorks Animation ’s “ Monsters vs...
21 Apr 2010
Monday Mouse Watch: Disney’s working to raise Guest awareness of its “365” & “Pirate” makeovers
When it comes to real estate & retail, there are two adages that these worlds share: “Timing is everything” and “Location, location, location.” Which brings to mind “ Studio Disney 365 ” (i.e. that tween-centric store which opened in the Disneyland Resort ’s Downtown Disney shopping district back...
8 Feb 2010
Walt Disney Imagineering is very serious when it comes to play testing
Did you hear about the play test that WDI ran at The Magic Kingdom last month? Where the Imagineers used Guests who were waiting in line for a character meet-n-greet right outside of Pooh’s Playful Spot to try out a new entertainment-based queuing system? Though the Imagineers are being pretty close...
19 Jan 2010
Why For is “Captain EO” really returning to Disneyland Park?
First up, RedRyderBB writes in to say: Disneyland can’t be serious about bringing back “Captain EO.” I saw that 3D movie when it first opened in 1987 and once was really enough. “EO” was just a glorified music video. And even MTV doesn’t show music videos anymore. So what’s the point of bringing “Captain...
8 Jan 2010
Going from “Boo!” to Blue at the Universal Orlando Resort
Still working your way through the last of the Halloween candy, eh? Well, before we all totally transition away from trick-or-treating to Turkey Time, I’ll share a Halloween Horror Night-related story that you may have missed. Copyright 2009 Universal Orlando. All Rights Reserved Do you recall the theme...
10 Nov 2009
“Shrek the Musical” piles on the promotions, gets ready to launch its national tour in July of 2010
You gotta give DreamWorks Theatricals & Neal Street Productions their props. These folks will do whatever they have to in order to make sure that “ Shrek the Musical ” stands out from the crowd. Seem that much more different than all the other shows that are currently running on Broadway. Take –...
2 Oct 2009
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