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“Camp Rock 2” will promote “Sharpay’s Fabulous Adventure,” which will then promote …
So what’s the most important aspect of the Disney Channel ’s ambitious promotional plan for “ Camp Rock 2: The Final Jam ” ? Was it Demi Lovato & the Jonas Brothers ’ appearance on “ Good Morning America ” last month, where these tween favorites announced that tickets for the “ Jonas Brothers 2010...
7 Jun 2010
Monday Mouse Watch: Disney’s working to raise Guest awareness of its “365” & “Pirate” makeovers
When it comes to real estate & retail, there are two adages that these worlds share: “Timing is everything” and “Location, location, location.” Which brings to mind “ Studio Disney 365 ” (i.e. that tween-centric store which opened in the Disneyland Resort ’s Downtown Disney shopping district back...
8 Feb 2010
Monday Mouse Watch: The road ahead for Disney·Pixar ‘s “Cars”
First the good news: What Disney Princess is for little girls, Cars has become for little boys. Copyright Disney·Pixar. All Rights Reserved As in: This John Lasseter film is now one of Disney Consumer Products ’ fastest growing key franchises. Global retail sales of “Cars”-themed licensed merchandise...
24 Aug 2009
Will "Senior Year" re-energize Disney's "High School Musical" franchise ?
For " High School Musical " fans, tomorrow's the big day. Copyright 2008 Disney. All Rights Reserved Starting on Friday, September 26th, advance tickets to "High School Musical 3: Senior Year" will be available for purchase over at this Walt Disney Pictures release's official website . Copyright 2008...
25 Sep 2008
"High School Musical 5 & 6" ?! "Beauty & the Beast" headed back to Broadway ?!
So -- in the weeks & months ahead -- we've got " My School Musical " on the Disney Channel , " High School Musical: Get in the Picture " on ABC as well as the theatrical release of " High School Musical 3 ." But how far exactly is the Walt Disney Company planning on stretching the "High School Musical...
2 Jun 2008
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