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As I was watching Disney's "Mars Needs Moms" at this past weekend's press screening, I was reminded of something that Steve Kloves (i.e. the veteran screenwriter who's adapted all but one of the "Harry Potter" books for the big screen) recently told the NY Times . When...

Disney executives are very excited about " TRON Legacy ." In fact, they've been spending millions of dollars in the most creative ways promoting this film. "FLYNN Lives," the alternate reality game that took place at Comic-Con and WonderCon , with virtual clues given by smart...

Let’s say you have a big picture planned for the 2009 holiday season . One that not launches a brand-new hi-tech production arm at your studio but also renews your company’s relationship with one of Hollywood’s top hitmakers . You’d need something big to signify an event like that, right? Something of...