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Why For did Disney struggle to come up with a marketing campaign for Pixar's latest picture ? Because the Mouse wasn't originally supposed to release "Ratatouille"

Jim Hill takes you behind-the-scenes on the creation of this new Brad Bird film. Which actually wasn't ever intended to be a Walt Disney Pictures release. But -- rather -- Pixar's first film for another studio after their co-production deal with the Mouse expired in 2005

Posted by Jim Hill on June 27, 2007

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Why For did Disney struggle to come up with a marketing campaign for Pixar's latest picture ? Because the Mouse wasn't originally supposed to release "Ratatouille"