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"Year of a Million Dreams"
2011
Disney
Disney Parks & Resorts
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The Walt Disney World Resort
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Will making WDW seem more appealing to young urban professionals really be enough to turn around this resort's merch per capita problem?
Jim Hill shines a spotlight on Disney World's recent efforts to recruit guests with deeper pockets. With the hope that an influx of affluent theme park goers will then help shore up WDW's sliding souvenir sales levels
Posted by
Jim Hill
on
February 19, 2008
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