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Monday Mouse Watch: Disney’s working to raise Guest awareness of its “365” & “Pirate” makeovers
When it comes to real estate & retail, there are two adages that these worlds share: “Timing is everything” and “Location, location, location.” Which brings to mind “ Studio Disney 365 ” (i.e. that tween-centric store which opened in the Disneyland Resort ’s Downtown Disney shopping district back...
8 Feb 2010
Walt Disney Imagineering is very serious when it comes to play testing
Did you hear about the play test that WDI ran at The Magic Kingdom last month? Where the Imagineers used Guests who were waiting in line for a character meet-n-greet right outside of Pooh’s Playful Spot to try out a new entertainment-based queuing system? Though the Imagineers are being pretty close...
19 Jan 2010
Let George Do It: One-time WDW busboy becomes Disneyland’s newest president
What with that $1.1 billion worth of construction that’s currently going on at Disney’s California Adventure (not to mention that $100+ milllion redo of the Disneyland Hotel that just got underway), the next three years are going to be a particularly tough time for the Disneyland Resort . Walt Disney...
13 Oct 2009
Will Disney World's new "Buy 4 Get 3 FREE!" promotion really be enough to get you to book a trip to Orlando in early 2009?
Bob Iger didn't mince words during yesterday's earnings call . Though Disney's CEO said he was pleased with the Company's overall performance in fiscal 2008, 2009 looks to be a very different story. What with advance bookings at the Walt Disney World Resort down almost 10% from what they were a year...
7 Nov 2008
Disney hopes that our next Commander-in-Chief can inspire some consumer confidence
It all comes down to what happens tomorrow night. More importantly, Wednesday morning. As in: Who winds up in the White House and how Wall Street & consumers then react to this news. That's what I've repeatedly been told by Mouse House personnel. That the Walt Disney Company wants to see who wins...
3 Nov 2008
WDW officials knew that '09 was going to be a real challenge
Wayne C. sent in an interesting follow-up question to yesterday's article : "When exactly did Disney World executives realize that their resort was about to hit a rough patch? Based on some of the things they've done over the past six months (EX: Announcing back in July that they'd be closing Pleasure...
10 Oct 2008
Still can't find Nemo? Then try looking inside of your room the next time you stay at Disney's Caribbean Beach Resort
First they conquered Hollywood. Then the Disney theme parks. But are you ready for Pixar-themed elements to start popping at WDW's resorts? And -- no -- we're not just talking about enormous decorative elements like you find over at Disney's All-Star Movies . Copyright Disney / Pixar. All Rights Reserved...
13 Jul 2008
"High School Musical 5 & 6" ?! "Beauty & the Beast" headed back to Broadway ?!
So -- in the weeks & months ahead -- we've got " My School Musical " on the Disney Channel , " High School Musical: Get in the Picture " on ABC as well as the theatrical release of " High School Musical 3 ." But how far exactly is the Walt Disney Company planning on stretching the "High School Musical...
2 Jun 2008
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