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Monday Mouse Watch: Disney’s working to raise Guest awareness of its “365” & “Pirate” makeovers
When it comes to real estate & retail, there are two adages that these worlds share: “Timing is everything” and “Location, location, location.” Which brings to mind “ Studio Disney 365 ” (i.e. that tween-centric store which opened in the Disneyland Resort ’s Downtown Disney shopping district back...
8 Feb 2010
Walt Disney Imagineering is very serious when it comes to play testing
Did you hear about the play test that WDI ran at The Magic Kingdom last month? Where the Imagineers used Guests who were waiting in line for a character meet-n-greet right outside of Pooh’s Playful Spot to try out a new entertainment-based queuing system? Though the Imagineers are being pretty close...
19 Jan 2010
Last call (and I mean the VERY last call) at WDW’s Adventurers Club
Feeling pretty smug (or – at the very least – hung over) because you spent last night at some hoity toity New Year’s Eve party? Well, take a gander at these shots. Which were taken on the very last night that members of the general public were allowed into WDW's Adventurers Club. Photo by Jeff Lange...
1 Jan 2010
Beat the heat this summer with a trip to one of Central Florida’s water parks
The Walt Disney Company has long been an innovator when it comes to its theme parks & resorts. But that being said, that doesn’t mean that the Mouse doesn’t still keep a close eye on the competition. And when one of the other Central Florida parks introduces a service that quickly proves to be popular...
4 Aug 2009
Will Disney World's new "Buy 4 Get 3 FREE!" promotion really be enough to get you to book a trip to Orlando in early 2009?
Bob Iger didn't mince words during yesterday's earnings call . Though Disney's CEO said he was pleased with the Company's overall performance in fiscal 2008, 2009 looks to be a very different story. What with advance bookings at the Walt Disney World Resort down almost 10% from what they were a year...
7 Nov 2008
Is Disney looking to trade its 5th Avenue store in for a brand-new retail location down on Times Square?
As you might expect, NYC's World of Disney is currently all tricked out for trick-or-treat time. Photo by Jim Hill And as you wander all three floors of this 5th Avenue store, you'll find all sorts of Halloween-related materials. From 15th anniversary " Nightmare Before Christmas " merch ... Photo by...
21 Oct 2008
WDW officials knew that '09 was going to be a real challenge
Wayne C. sent in an interesting follow-up question to yesterday's article : "When exactly did Disney World executives realize that their resort was about to hit a rough patch? Based on some of the things they've done over the past six months (EX: Announcing back in July that they'd be closing Pleasure...
10 Oct 2008
Monday Mouse Watch : The Adventurers Club gets ready for its exit while the American Idol Experience delays its entrance
This past Friday night, visitors to the Adventurers Club got to see a brand-new artifact added to the wall in the Main Salon : A video projection screen. Photo by Max Schilling Given that this piece of Pleasure Island is supposed to be a recreation of a gentlemen's club from the 1930s, one might wonder...
15 Sep 2008
"High School Musical 5 & 6" ?! "Beauty & the Beast" headed back to Broadway ?!
So -- in the weeks & months ahead -- we've got " My School Musical " on the Disney Channel , " High School Musical: Get in the Picture " on ABC as well as the theatrical release of " High School Musical 3 ." But how far exactly is the Walt Disney Company planning on stretching the "High School Musical...
2 Jun 2008
Tween favorites draw huge crowds to the 2008 Disney Channel Games
Did you hear a lot of high pitched squealing coming from Walt Disney World last week? Well, there was a reason for that. The Jonas Brothers and the Cheetah Girls -- not to mention the stars from " Hannah Montana ," " Cory in the House ," " The Suite Life of Zack & Cody " and " Wizards of Waverly...
6 May 2008
Get ready for Central Florida's coming coaster war
As you enter SeaWorld Orlando , it's really hard to miss the thing. Photo by Robert Bish That enormous construction wall that's been erected around the front of this theme park. Photo by Robert Bish Not to mention the rumble of heavy equipment, as that behind-the-scenes construction team clears brush...
5 Mar 2008
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