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Monday Mouse Watch: Unconventional promotion really paid off for “Up”

Jim Hill explains why Wall Street analysts didn’t quite get the marketing campaign that the Mouse put together for Pixar’s latest

Posted by Jim Hill on July 13, 2009
Short lines & seasonal fun to be found at Mickey's Very Merry Christmas Party

Forget about all those sales at the mall on Black Friday. JHM guest columnist Courtney Mills points out what an entertainment bargain a ticket to WDW's MVMCP is

Posted by Courtney Mills on November 28, 2008
"The Alchemy of Animation" takes a look inside the modern Mouse Factory

Jim Hill reviews Don Hahn's latest book. Which offers an in-depth look at how some of Disney & Pixar's very best films came together

Posted by Jim Hill on October 8, 2008

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Browse by Tags

Monday Mouse Watch: Unconventional promotion really paid off for “Up”

Short lines & seasonal fun to be found at Mickey's Very Merry Christmas Party

"The Alchemy of Animation" takes a look inside the modern Mouse Factory