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Jim Hill talks with Richard Loomis, senior vice president of Marketing and Creative at Disney Channel Worldwide about the innovative promotional campaign that this network put together to promote its first original TV movie, “Skyrunners”
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Jim Hill talks about that new WDW incentive program that Bob Iger revealed as part of yesterday's earnings call. Which includes a free $200 Disney Gift Card for those who buy a vacation package before December 20th
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Jim Hill talks about the many ways that the Mouse's marketing department is now getting the word out about HSM3. He also shares what he knows about "High School Musical 4" 's proposed plotline
Posted by Jim Hill on September 25, 2008
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Jim Hill talks about the hyper-sensitive times that we live in. Where mothers lecture fast food employees about gender identification and people puzzle at WDW's motives for changing its "Pirate & Princess" promotional art
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Jim Hill brings you the latest buzz from Burbank. Which suggests that -- unless "Prince Caspian" does huge business when it's released to theaters in May -- Disney may opt to pull the plug on the "Narnia" series. Replacing that film franchise with a trio of Pixar-produced "John Carter of Mars" movies
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Jim Hill asks: What's it going to take to make the domestic release of a new Pixar film seem like a special event again? Will live action projects like "John Carter of Mars" & "1906" really be enough to re-energize this animation studio's U.S. fanbase?
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Jim Hill talks about all of the finger-pointing that's going on in Burbank & Emeryville, as execs try to find someone to blame for this Pixar picture's perceived under-performance
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