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Was "Brother Bear" really put into production because Michael Eisner thought that the Disney Store would then be able to sell more plush ?

Jim Hill shares an excerpt from Jeffery Stepakoff's "Billion-Dollar Kiss," in which this industry veteran talks about the two years that he spent at Disney Feature Animation working on "Brother Bear" and "Tarzan"

Posted by Jim Hill on August 21, 2007

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Was "Brother Bear" really put into production because Michael Eisner thought that the Disney Store would then be able to sell more plush ?