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Animation fans prematurely shoot off their mouths about "Bolt"
How many of you know the story of the blind men and the elephant ? I bring up this ancient Indian fable because ... Well ... I have to admit that I was highly amused by what happened last Wednesday. When the on-line animation community went completely bananas over those "Bolt" pre-release images . Copyright...
1 Jan 2008
A special "Toon Much of a Good Thing" edition of Why For
First up, Danny writes in to ask: Jim, Any reason that you know of why Pixar started skimping on their DVD packages? Up to and including " The Incredibles ," no company did the medium justice better than Pixar. But the discs for " Cars " and " Rataouille " (which I have an advanced copy of) are pathetic...
2 Nov 2007
Toon Tuesday: Why "Ratatouille" 's good-but-not-great box office numbers are now causing problems for Disney's marketing department
By now, you've probably heard that -- over this past weekend -- " Ratatouille " finally officially achieved really-for-real blockbuster status. Earning over $200 million during its initial domestic run. Mind you, it did take this new Brad Bird film quite a while to reach that milestone. As you can see...
3 Sep 2007
Toon Tuesday : Want to help chart Pixar's future? Then be sure and take that animation studio's online survey
As part of their classic comedy routine, " The 2000 Year Old Man ," Carl Reiner asked Mel Brooks what he attributed his amazing longevity to. To which Mel replied: "I never, ever touch fried food. And I never run for a bus. There'll always be another." I bring up Brooks' bus joke for a reason. In that...
6 Aug 2007
Monday Mouse Watch : Why all the dough that "The Simpsons Movie" is earning is making Disney & Pixar executives say "D'oh !"
Let's start with the news that may confuse some of you. In that there are folks at Walt Disney Animation Studios who are downright giddy that " The Simpsons Movie " has done as well as it has over the past 10 days. "And why would WDAS employees be excited by the success of a 20th Century Fox film ?,...
5 Aug 2007
Toon Tuesday : Sure, "Ratatouille" rebounded over the extended Fourth of July holiday. But what happens tomorrow ... When Harry meets Remy?
Okay. I admit it. Maybe -- just maybe -- the folks at Walt Disney Studios actually do know what they are doing. Case in point: " Ratatouille ." When this Brad Bird film only sold $47 million worth of tickets over its opening weekend (Which was at least 20% less than the $60 million that industry experts...
9 Jul 2007
As "Tarzan" swings off Broadway, is Beyoncé getting ready to play Aida in Disney's next big movie musical?
First up, Kevin writes in to say: I was just wondering, how do Disney executives feel about the Wiggles joining up with Six Flags for the " Wiggles World " theme areas in their parks? Is this a sign that the Wiggles and Disney may be parting company soon? Kevin Dear Kevin -- Nope. You have to understand...
5 Jul 2007
Monday Mouse Watch : Disney says it's far too early to write off "Ratatouille"
If you go strictly by the numbers, there aren't really a whole lot of reasons to be happy with the way " Ratatouille " performed this past weekend. Were you to compare how this new Brad Bird film opened versus how other earlier Pixar movies did over their opening weekends ... Title of Movie Year Released...
1 Jul 2007
Why For did Disney struggle to come up with a marketing campaign for Pixar's latest picture ? Because the Mouse wasn't originally supposed to release "Ratatouille"
Over the past six months, JHM has featured a number of stories that talked about the Walt Disney Company's concerns about " Ratatouille ." How the marketing department at the studio has been struggling to find just the right way to promote this new Brad Bird film. (Don't believe me? Then check out these...
27 Jun 2007
Monday Mouse Watch : Could underwhelming box office receipts for "Ratatouille" really spell trouble for Disney & Pixar officials?
Here's the official party line for the Walt Disney Company nowadays : That everyone who works in Burbank is just thrilled that John Lasseter & Ed Catmull now exert so much control over the corporation. More importantly, that all Mouse House employees have been eager to embrace Pixar 's "Quality is...
24 Jun 2007
Toon Tuesday : Is Disney now trying to manage box office expectations for "Ratatouille" ?
Did anyone else find it kind of bizarre that Disney's PR flaks are already out there, trying to spin " Pirates of the Caribbean : At World's End " 's box office results ? Okay, admittedly this Gore Verbinski film didn't top " Spider-Man 3 " 's stateside opening weekend numbers ... But -- that said -...
28 May 2007
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