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Okay. I admit it. Maybe -- just maybe -- the folks at Walt Disney Studios actually do know what they are doing. Case in point: " Ratatouille ." When this Brad Bird film only sold $47 million worth of tickets over its opening weekend (Which was at least 20% less than the $60 million that industry experts...

First up, Kevin writes in to say: I was just wondering, how do Disney executives feel about the Wiggles joining up with Six Flags for the " Wiggles World " theme areas in their parks? Is this a sign that the Wiggles and Disney may be parting company soon? Kevin Dear Kevin -- Nope. You have to understand...

Over the past six months, JHM has featured a number of stories that talked about the Walt Disney Company's concerns about " Ratatouille ." How the marketing department at the studio has been struggling to find just the right way to promote this new Brad Bird film. (Don't believe me? Then check out these...

This past Tuesday afternoon, the news traveled around the Disney lot at lightning speed. PAs saw it displayed on their pagers, while executives read all about it on their Blackberrys. Sharon Morrill -- the long-time president of DisneyToon Studios -- was out. Morrill -- who (it's said) had made billions...