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Toon Tuesday: Will "Enchanted" 's health-conscious promotional campaign ultimately result in robust box office receipts for this new Walt Disney Pictures release?

Jim Hill wonders: Can a feel-good movie actually be used to encourage healthier eating habits? For that seems to be a key component of the marketing plan that Disney has cooked up for its big Holiday 2007 release

Posted by Jim Hill on September 24, 2007
Monday Mouse Watch : Wanna peek at Bob Iger's vision for the future of the Walt Disney Company? And is "Ratatouille" really starting to fade in the Hollywood rat race?

Jim Hill has noticed something interesting about the title sequence for ABC's new "Wonderful World of Disney" movie anthology series. He also sees some disturbing trends in the new box office numbers for Brad Bird's latest film

Posted by Jim Hill on July 15, 2007

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Toon Tuesday: Will "Enchanted" 's health-conscious promotional campaign ultimately result in robust box office receipts for this new Walt Disney Pictures release?

Monday Mouse Watch : Wanna peek at Bob Iger's vision for the future of the Walt Disney Company? And is "Ratatouille" really starting to fade in the Hollywood rat race?