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Jim Hill wonders: Can a feel-good movie actually be used to encourage healthier eating habits? For that seems to be a key component of the marketing plan that Disney has cooked up for its big Holiday 2007 release
Posted by Jim Hill on September 24, 2007
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How badly does the Walt Disney Company want to acquire the broadcast rights to George Lucas' new animated "Star Wars" TV series? So much so that it's reportedly willing to let Lucas ride herd on the retheming of much of Disneyland's Tomorrowland section. Jim Hill shares the latest scuttlebutt coming out of WDI
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Jim Hill has noticed something interesting about the title sequence for ABC's new "Wonderful World of Disney" movie anthology series. He also sees some disturbing trends in the new box office numbers for Brad Bird's latest film
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The Mouse House's Big Cheese is all about the branding these days, or so says Jim Hill. Read about how historically significant names like Buena Vista & Hyperion are deliberately being pulled off of Disney's corporate roster. As this new CEO concentrates on putting his company's three main brands (I.E. Disney, ESPN & ABC) in the front window
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Jim Hill reviews Daniel M. Kimmel's new book. Which tracks the rise & fall of DreamWorks SKG, that ambitious entertainment company that Steven Spielberg, David Geffen and Jeffrey Katzenberg founded back in October of 1994
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