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Could you please have the Rat whip me up some crow?
Everyone out there enjoying the day after Thanksgiving? Particularly all of those delicious leftovers that you've got stashed in the fridge? Not me. I mean, sure. I'll get to them eventually. But first ... I have to choke down a rather large portion of crow. By that I mean ... Have you seen the international...
22 Nov 2007
Toon Tuesday: Will "Enchanted" 's health-conscious promotional campaign ultimately result in robust box office receipts for this new Walt Disney Pictures release?
You want proof that this is a very different Walt Disney Company now that Bob Iger is in charge? Then take a look at the cross promotional campaign that Mickey's marketing staff has put together for the studio's big Holiday 2007 release, " Enchanted ." Copyright 2007 Walt Disney Pictures. All Rights...
24 Sep 2007
Monday Mouse Watch: How the "High School Musical 2" DVD will help Walt Disney Studios Home Entertainment mend fences with the mega-retailers
Never mind about all of Zac Efron 's fancy footwork in " High School Musical 2 ." This morning, it's Mouse House executives who are dancing in the streets. The way I hear it, the suits back in Burbank are positively giddy over the record ratings that this " High School Musical " sequel received. With...
19 Aug 2007
Why (For) Pat Carroll wasn't actually Disney's first choice to voice Ursula in "The Little Mermaid"
Steve T. writes in to say: My family and I caught a sneak preview of " Nancy Drew " this past weekend. And I was surprised to see Pat Carroll do a cameo in that movie. She's always been one of my favorites, even before she did her memorable turn in Disney's " The Little Mermaid ." But I've also heard...
14 Jun 2007
Monday Mouse Watch : Is Disney milking it a bit too much with its "High School Musical" franchise ?
Good God. Has it really been less than a year and a half since " High School Musical " originally debuted on the Disney Channel ? Copyright 2006 Disney Enterprises, Inc. All Rights Reserved Back in January of 2006, Mouse House execs were just hoping that they hadn't wasted any of their promotional money...
10 Jun 2007
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