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Toon Tuesday: Will "Enchanted" 's health-conscious promotional campaign ultimately result in robust box office receipts for this new Walt Disney Pictures release?
You want proof that this is a very different Walt Disney Company now that Bob Iger is in charge? Then take a look at the cross promotional campaign that Mickey's marketing staff has put together for the studio's big Holiday 2007 release, " Enchanted ." Copyright 2007 Walt Disney Pictures. All Rights...
24 Sep 2007
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