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Jim Hill talks with Richard Loomis, senior vice president of Marketing and Creative at Disney Channel Worldwide about the innovative promotional campaign that this network put together to promote its first original TV movie, “Skyrunners”
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Jim Hill talks up this new Walt Disney Company initiative. Which hopes to inspire a million people to do volunteer work in their local communities
Posted by Jim Hill on September 30, 2009
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Jim Hill talks about the ambitious promotional plan that the Mandalay Bay Hotel & Casino and Disney Theatrical put together to help hype this new sit-down production of that Tony Award-winning musical
Posted by Jim Hill on September 24, 2009
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Jim Hill shares what he's heard about Disney on Broadway's plan to increase ticket sales for all three of its musicals. Which involves a "Buy One Get One Free" offer as well as launching DisneyonBroadwaySale.com
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Jim Hill talks about that new WDW incentive program that Bob Iger revealed as part of yesterday's earnings call. Which includes a free $200 Disney Gift Card for those who buy a vacation package before December 20th
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One of the Disney Parks Celebrations Teams rolled into Beantown yesterday to help promote 2009's "What Will You Celebrate" campaign. And Jim Hill was there as they began handing out 2500 free balloons to shoppers at Downtown Crossing
Posted by Jim Hill on September 30, 2008
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Jim Hill talks about the many ways that the Mouse's marketing department is now getting the word out about HSM3. He also shares what he knows about "High School Musical 4" 's proposed plotline
Posted by Jim Hill on September 25, 2008
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Jim Hill reports on yesterday's event at the Edison Ballroom. Where Jay Rasulo unveiled the Walt Disney Company's new "What will you celebrate?" promotional campaign for the Parks
Posted by Jim Hill on September 19, 2008
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Jim Hill shares a funny story about a domain name that the Walt Disney Company recently registered. Which led one reporter to believe that the WDW & Disneyland resorts were in some real trouble this Fall
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In this week's Why For column, Jim Hill looks back to July of 1976. To be specific, all of the advance preparation that WDW officials put into that resort's Bicentennial fireworks display
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