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Blog Post: Will Disney World's new "Buy 4 Get 3 FREE!" promotion really be enough to get you to book a trip to Orlando in early 2009?

Jim Hill

Bob Iger didn't mince words during yesterday's earnings call . Though Disney's CEO said he was pleased with the Company's overall performance in fiscal 2008, 2009 looks to be a very different story. What with advance bookings at the Walt Disney World Resort down almost 10% from what they were a year...

on7 Nov 2008
Blog Post: "Creating Magic" reveals how the modern Magic Kingdom really operates

Jim Hill

If you want to know all about the Walt Disney Company's past , there are lots of great books already on the market. Just in the past year, we've had David Koenig 's " Realityland: True-Life Adventures at Walt Disney World ," Michael Barrier 's " The Animated Man: A Life of Walt Disney " and Neal Gabler...

on15 Oct 2008
Blog Post: Night Kingdom to reimagine the Disney-theme-park-going experience

Jim Hill

TiggerFan452 writes in to say: Hey Jim, Just wondering if you've heard anything about these focus groups that Disney World has been recruiting people for. If you take part, you're apparently shown a preview video for something called "Disney's Night Kingdom". Any idea what this project is about and if...

on14 Feb 2008