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Walt Disney Imagineering is very serious when it comes to play testing
Did you hear about the play test that WDI ran at The Magic Kingdom last month? Where the Imagineers used Guests who were waiting in line for a character meet-n-greet right outside of Pooh’s Playful Spot to try out a new entertainment-based queuing system? Though the Imagineers are being pretty close...
19 Jan 2010
Huge crowds for Harry Potter: The Exhibition offers clues as to how well Universal Orlando’s Wizarding World will be received
Denny P. dropped me a line on Saturday to ask: Did you see Jason Garcia’s story in the Sentinel yesterday about the Wizarding World of Harry Potter ? As a Disney fan, this sounds like complete hype to me. But what do you think? Is this Islands of Adventure addition really going to be a game changer for...
11 Jan 2010
Monday Mouse Watch: Will MGM's upcoming name change really allow the Universal Orlando Resort to nudge Disney out of the spotlight?
What's in a name? Well, as Universal learned the hard way back in 1998, when it decided to rename its recently expanded resort " '>Universal Studios Escape " and thus confused hundreds of thousands of tourists ... Sometimes picking the wrong name for your theme park and/or resort can prove to be disastrous...
18 Nov 2007
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