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Walt Disney Imagineering is very serious when it comes to play testing
Did you hear about the play test that WDI ran at The Magic Kingdom last month? Where the Imagineers used Guests who were waiting in line for a character meet-n-greet right outside of Pooh’s Playful Spot to try out a new entertainment-based queuing system? Though the Imagineers are being pretty close...
19 Jan 2010
Just how spectacular was WDW's Bicentennial spectacular?
Bradley R. writes in to ask: Jim -- I was just down at Disney World and I have to admit that the Magic Kingdom's "Celebrate America! -- A Fourth of July Concert in the Sky" show was pretty spectacular. But as good as those fireworks were, they got me thinking. Has Disney World ever staged a bigger display...
17 Jul 2008
Hard Rock ain't your Daddy's theme park
Disney's Hollywood Studios has its Rock 'n' Roller Coaster . SeaWorld has its Shamu Rocks show. And sometime next year, Universal Studios Florida guests will be able to experience the rush of riding on the Hollywood Rip, Ride, Rockit . But an entire theme park dedicated to rock 'n' roll ? Is the world...
7 May 2008
Monday Mouse Watch : WDI complains about all those complainers
It's as predictable as the tides. First a new attraction soft-opens at one of the Disney theme parks. And then someone online declares this new ride or show is " ... the worst thing that Imagineering has ever designed." Which is why -- on the heels of "Spaceship Earth" 's torturous test-and-adjust period...
4 May 2008
Forget about giving a Mouse a cookie. Never feed a Gator a turkey leg
With all the Disney / nature-related news this week (i.e. Monday's big reveal of the Studio's new production banner, " Disneynature ." Tuesday's announcement of the renaming of the Disney Wildlife Conservation Fund . Plus -- of course -- yesterday's celebration of Animal Kingdom 's 10th anniversary)...
22 Apr 2008
Monday Mouse Watch : It's lights out for DAK's "Rivers of Light" parade, while Beastly Kingdomme makes a character-based comeback
For Disney's Animal Kingdom fans ... It's one of those bad news / good news kind of day. The bad news is ... Plans for DAK's long-in-development nighttime parade -- "Rivers of Lights" -- have been tabled. Not because Animal Kingdom management lost confidence in Steve Davison's original concept. But ...
23 Mar 2008
Disney testing new ways to slow down FastPass counterfeiters
The next time you use as a FastPass at a Disney theme park, pay close attention to what the cast member does once you walk up to that FastPass Return entrance. After you hand over your ticket, do they quickly run their finger along the top of that FastPass before then allowing you to enter that ride...
20 Feb 2008
Will making WDW seem more appealing to young urban professionals really be enough to turn around this resort's merch per capita problem?
Have you heard about this advertorial that the Walt Disney Company had placed in the March issue of GQ ? This 8-page spread (Which is loaded with pictures that fashion photographer Ben Watts took of a handsome family of hipsters cavorting at Walt Disney World ) tries to sell WDW as this great place to...
19 Feb 2008
A PC Haunted Mansion ?! Now that's scary
Forget about "Grim Grinning Ghosts." Get ready for "Prim, we-don't-mean-to-offend-anyone Ghosts." That's the word coming out of Glendale these days. Reportedly in response to guest complaints about goofy but ghoulish lines like "Drag your wretched bodies to the dead center of the room," the Imagineers...
2 Jan 2008
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