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  • Blog Post: Walt Disney Imagineering is very serious when it comes to play testing

    Did you hear about the play test that WDI ran at The Magic Kingdom last month? Where the Imagineers used Guests who were waiting in line for a character meet-n-greet right outside of Pooh’s Playful Spot to try out a new entertainment-based queuing system? Though the Imagineers are being pretty close...
  • Blog Post: Monday Mouse Watch : WDI complains about all those complainers

    It's as predictable as the tides. First a new attraction soft-opens at one of the Disney theme parks. And then someone online declares this new ride or show is " ... the worst thing that Imagineering has ever designed." Which is why -- on the heels of "Spaceship Earth" 's torturous test-and-adjust period...
  • Blog Post: Monday Mouse Watch : It's lights out for DAK's "Rivers of Light" parade, while Beastly Kingdomme makes a character-based comeback

    For Disney's Animal Kingdom fans ... It's one of those bad news / good news kind of day. The bad news is ... Plans for DAK's long-in-development nighttime parade -- "Rivers of Lights" -- have been tabled. Not because Animal Kingdom management lost confidence in Steve Davison's original concept. But ...
  • Blog Post: A PC Haunted Mansion ?! Now that's scary

    Forget about "Grim Grinning Ghosts." Get ready for "Prim, we-don't-mean-to-offend-anyone Ghosts." That's the word coming out of Glendale these days. Reportedly in response to guest complaints about goofy but ghoulish lines like "Drag your wretched bodies to the dead center of the room," the Imagineers...