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Jim Hill Media
Blog Post:
Walt Disney Imagineering is very serious when it comes to play testing
Jim Hill
Did you hear about the play test that WDI ran at The Magic Kingdom last month? Where the Imagineers used Guests who were waiting in line for a character meet-n-greet right outside of Pooh’s Playful Spot to try out a new entertainment-based queuing system? Though the Imagineers are being pretty close...
on
19 Jan 2010
Blog Post:
Monday Mouse Watch : WDI complains about all those complainers
Jim Hill
It's as predictable as the tides. First a new attraction soft-opens at one of the Disney theme parks. And then someone online declares this new ride or show is " ... the worst thing that Imagineering has ever designed." Which is why -- on the heels of "Spaceship Earth" 's torturous test-and-adjust period...
on
4 May 2008