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  • Blog Post: Monday Mouse Watch: Disney World uses coupons to promote off-peak dining & shopping

    Maybe you’ve heard about this coupon that Cast Members have been handing out at WDW ’s Magic Kingdom ? The one that gets Guests 20% off on all food that they purchase at Columbia Harbour House, Cosmic Ray's Starlight Cafe, Pecos Bill Tall Tale Inn and Cafe, Pinocchio Village Haus and Tomorrowland Terrace...
    on19 Apr 2010

  • Blog Post: Walt Disney Imagineering is very serious when it comes to play testing

    Did you hear about the play test that WDI ran at The Magic Kingdom last month? Where the Imagineers used Guests who were waiting in line for a character meet-n-greet right outside of Pooh’s Playful Spot to try out a new entertainment-based queuing system? Though the Imagineers are being pretty close...
    on19 Jan 2010

  • Blog Post: Mist Direction or How DAK Operations just slipped Joe Rohde a Mickey

    Folks who visited Disney's Animal Kingdom late last month got something of a treat. In that -- for a while there, anyway -- most of " Expedition Everest " 's effects were actually working. The scenic mist that's supposed to drift off of Forbidden Mountain top actually did that. The fog bank that your...
    on26 May 2008

  • Blog Post: Disney testing new ways to slow down FastPass counterfeiters

    The next time you use as a FastPass at a Disney theme park, pay close attention to what the cast member does once you walk up to that FastPass Return entrance. After you hand over your ticket, do they quickly run their finger along the top of that FastPass before then allowing you to enter that ride...
    on20 Feb 2008