Theme Parks & Themed Entertainment
Keeping the Magic Alive at Disneyland
JHM guest columnist Chris Geraci is back from her recent trip down to Anaheim. More importantly, she’s back with an article that asks tourists to be try & be a bit more considerate the next time they visit “The Happiest Place on Earth.”
![](https://jimhillmedia.com/wp-content/uploads/2005/05/disneyland-50th.jpg)
The 50th anniversary of Disneyland brought up some feelings of nostalgia in me. That nostalgia, together with a passion for Disney and a strong curiosity about how they would celebrate this momentous occasion, drove me to break my vow to never visit in the spring, summer or any other busy time of the year.
I was at Disneyland for the “40 years of Adventure,” the opening of the “Indiana Jones Adventure,” the 45th Anniversary as well as the opening of “Tower of Terror.” So I know that — when Disney does any type of celebrating — they do it big. They do it in a way only Disney can do.
I wasn’t alive when Disneyland first opened. But it was a major part of my childhood. I dreamt about what it would be like to go there. I watched every special and cartoon on television during my childhood. My favorite was the rerun of the Disneyland television show that explored the “Pirates of the Caribbean.” If only I could be part of that world.
Since I wasn’t there in 1955 when Disneyland opened I spoke with someone who was to get an idea of how things have really changed over the last 50 years. According to Larry Crowell of Kennewick, WA., the year prior to the park’s opening was filled with days of curiosity and mounting excitement for the opening of Disneyland. Up to that point, Disneyland was unique and unlike anything created before it or even after it for that matter.
These weren’t your average amusement park rides. It is well known Walt Disney had a certain disdain for amusement parks and a carnival rides. His ideas were deemed attractions, not rides. And we are guests not customers.
At the time of Disneyland’s opening, the park was surrounded by orange groves, not the bustling city we see now. At the time admission was a mere $1 and the A-C ticket books were another $2.50. It wasn’t until 1959 that the famous “E-Tickets” were introduced for the Matterhorn, Submarine Voyage and the Monorail.
On opening day, many arrived and only four ticket offices were open to handle the gigantic crowd that no one was prepared for. It was hot (After all, it was July in Southern California) and the lack of water fountains was inconvenient. But — overall — the buzz was positive. People were excited and knew that once the kinks were worked out, this place would be amazing.
Some fond memories of the youth of that era are Friday and Saturday nights spent dancing to big band music in the Plaza Gardens. Plus interacting with the characters, cartoons that came to life. Which is unique now, but that much more amazing back then.
Over the past 50 years, Disneyland has gone through many changes and expansions. Some have worked, while others have fallen short. But one thing held true: Disneyland provides an experience that can be enjoyed by kids and adults together. I never get tired of seeing my son make goofy faces for the Splash Mountain picture or the smile that appears most of time he is in the park. We are both fascinated with the history of Disneyland and all the accomplishments Walt and Roy made in their lifetimes. The fireworks over the castle bring both of us happy childhood memories and the magic transfixes us whenever we are there.
I arrived last week in Disneyland, curious and melancholy. Remembering the first time I went to Disneyland twelve years ago as well as the first time my son went nine years ago. As I looked at my baby, now 13 years old, I remember his fascination with the Disneyland Railroad as a young child and how kind the engineers were to him for years.
Then there was the time that Mychal helped up Chip after a naughty child pushed him down. At the ripe old age of four, he proceeded to bawl out the kid, much older than him, for pushing down a character. I can remember holding onto Mychal’s tiny little four-year-old legs because he refused to ride “Big Thunder” unless he could keep his hands up. Also holding his ears in the elevator of the Haunted Mansion in preparation for the scream prior to the doors opening. Disneyland has filled our lives with many happy memories that we will always cherish while adding more every year with each & every trip.
We live in a world that is filled with change and progress. Although I wasn’t at Disneyland 50 years ago, I am familiar with some of the changes that have occured at the park over the past ten years. Some changes have been for the better, while others were not.
I remember the 100-acre parking lot; I walked across it more than once. Early entry for Disneyland resort guests only, that was awesome!
Some years ago I stood on a bench in front of the castle and watched the last “Main Street Electrical Parade.” For the life of me, I couldn’t understand why they would want to get rid of it. “Light Magic” as a replacement? I don’t think so! I saw five minutes of “Light Magic” and left the park disgusted. I am happy that the “Electrical Parade” is back, up & running over at DCA. But something is missing by not having the MSEP travel down Main Street U.S.A.
This past visit, I was sad to see the lagoon from the “Submarine Voyage” drained. Surely some of you remember how it felt to be submerged in your sub and then travel through the ocean a la “20,000 Leagues under the Sea.” But how about “Rocket Rods”? Do any of you remember those? I didn’t think so.
Speaking of being high above Tomorrowland, I miss the “Skyway.” Always looking for a short cut, I loved getting on at the “Skyway” station in Tomorrowland and being able to pass over Fantasyland while still avoiding the crowds.
Those were the days. And I know that they’ll never come again. And I can accept that. But — that said — there were several things I noticed last week that made me a little sad.
Like what? Well, there was a time when you rarely saw any kind of trash in the streets at Disneyland. Now I don’t know if there are fewer custodians in the park nowadays or if we’ve all become bigger slobs over the past few years. But there seemed to be trash everywhere I looked. Floating water bottles, used baby wipes, crumpled napkins, wads of gum everywhere!
What does one achieve by sticking their gum on the walls of Splash Mountain? Is nothing sacred anymore? To make matters worse, I actually saw a live rat in the bushes of the “Big Thunder” queue. Eeew!
On the other hand, despite the crowds at the park, we still had a fun time and added more cherished memories to our Disneyland collection. The fireworks above the castle were so amazing, unlike anything we’d ever seen before. We had many laughs on the new “Buzz Lightyear Astro Blasters” as well as all the other Disney attractions.
One of my regrets was that I did not photograph all the photo collages that were scattered around the theme park. Because they are simple amazing to look at. I also wish I had been able to find all the “50s” that are hidden in plain sight at Disneyland. I’m told that there are 50 of these symbols to be found in the Anaheim theme park. During my trip, I was only able to spot 4.
I also didn’t get the chance to explore Sleeping Beauty Castle as much as I would have liked. Since I’ve gotten back home, I’ve learned so much more about the special 50th anniversary version of this structure. Which is why I wish I’d paid closer attention to the castle while I was in the theme park.
One thing most will say about opening day 50 years ago is that people were happy and upbeat. Excited to be in this magical place. Yet last week, that happiness was mysteriously missing. I think the crowds bring the worse out in most people. Every morning, there is the jostling for position at the Main Gates. Then that mad stampede down Main Street U.S.A. so that they can then be first to their favorite attraction. People pushing and shoving, running into innocent bystanders with their gigantic stroller wheels.
This determination to see every corner of the park at all costs results in the loss of something important that Walt was trying to create: Happiness.
Disneyland exists so that families can spend time together, having fun and creating lifelong memories. When your day is filled with frustration and anger, you’re missing the point of being in Disneyland and that attitude rubs off on others. The magic it is meant to produce, the journey back to your childhood, is lost.
If each of us can find that little bit of the magic that Walt tried to create inside of us and then embrace it, we will appreciate what it was that he wanted to accomplish. As you look around, you’ll realize Disneyland is really a magical place.
Just 50 years ago, only orange trees stood tall here. But one man saw past that and envisioned a place like no other.
It was this dream, sheer determination and many creative minds, which made Disneyland become what it is today. That is what we are celebrating.
So before you push the person in front of you for a better view of the parade, remember we are all there to celebrate the magic created by one man and a mouse!
Theme Parks & Themed Entertainment
The Story of Mickey’s Not-So-Scary Halloween Party: From One Night to a Halloween Family Tradition
![](https://jimhillmedia.com/wp-content/uploads/2024/09/boo-to-you-halloween-parade.jpg)
The spooky season is already in full swing at Disney parks on both coasts. On August 9th, the first of 38 Mickey’s Not-So-Scary Halloween Party (MNSSHP) nights for 2024 kicked off at Florida’s Magic Kingdom. Meanwhile, over at Disney California Adventure, the Oogie Boogie Bash began on August 23rd and is completely sold out across its 27 dates this year.
Looking back, it’s incredible to think about how these Halloween-themed events have grown. But for Disney, the idea of charging guests for Halloween fun wasn’t always a given. In fact, when the very first Mickey’s Not-So-Scary Halloween Party debuted on October 31, 1995, it was a modest one-night-only affair. Compare that to the near month-long festivities we see today, and it’s clear that Disney’s approach to Halloween has evolved considerably.
A Not-So-Scary Beginning
I was fortunate enough to attend that very first MNSSHP back in 1995, along with my then 18-month-old daughter Alice and her mom, Michelle. Tickets were a mere $16.95 (I know, can you imagine?), and we pushed Alice around in her sturdy Emmaljunga stroller—Swedish-built and about the size of a small car. Cast Members, charmed by her cuteness, absolutely loaded us up with candy. By the end of the night, we had about 30 pounds of fun-sized candy bars, making that push up to the monorail a bit more challenging.
![Mickey’s Halloween Treat 1996 – Photo: Disney](https://jimhillmedia.com/wp-content/uploads/2024/09/mickeys-treat-halloween-1024x576.jpg)
This Halloween event was Disney’s response to the growing popularity of Universal Studios Florida’s own Halloween hard ticket event, which started in 1991 as “Fright Nights” before being rebranded as “Halloween Horror Nights” the following year. Universal’s gamble on a horror-themed experience helped salvage what had been a shaky opening for their park, and by 1993, Halloween Horror Nights was a seven-night event, with ticket prices climbing as high as $35. Universal had stumbled upon a goldmine, and Disney took notice.
A Different Approach
Now, here’s where Disney’s unique strategy comes into play. While Universal embraced the gory, scare-filled world of horror, Disney knew that wasn’t their brand. Instead of competing directly with blood and jump-scares, Disney leaned into what they did best: creating magical, family-friendly experiences.
Thus, Mickey’s Not-So-Scary Halloween Party was born. The focus was on fun and whimsy, not fear. Families could bring their small children without worrying about them being terrified by a chainsaw-wielding maniac around the next corner. This event wasn’t just a Halloween party—it was an extension of the Disney magic that guests had come to expect from the parks.
Disney had some experience with seasonal after-hours events, most notably Mickey’s Very Merry Christmas Party, which had started in 1983. But the Halloween party was different, as the Magic Kingdom wasn’t yet decked out in Halloween decor the way it is today. Disney had to create a spooky (but not too spooky) atmosphere using temporary props, fog machines, and, of course, lots of candy.
A key addition to that first event? The debut of the Headless Horseman, who made his eerie appearance in Liberty Square, riding a massive black Percheron. It wasn’t as elaborate as the Boo-to-You Parade we see today, but it marked the beginning of a beloved Disney Halloween tradition.
A Modest Start but a Big Future
That first MNSSHP in 1995 was seen as a trial run. As Disney World spokesman Greg Albrecht told the Orlando Sentinel, “If it’s successful, we’ll do it again.” And while attendance was sparse that night, there was clearly potential. By 1997, the event expanded to two nights, and by 1999, Mickey’s Not-So-Scary Halloween Party had grown into a multi-night celebration with a full-fledged parade. Today, in 2024, it’s a staple of the fall season at Walt Disney World, offering 38 nights of trick-or-treating, character meet-and-greets, and special entertainment.
Universal’s Influence
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It’s interesting to reflect on how Disney’s Halloween event might never have existed without the competition from Universal. Just as “The Wizarding World of Harry Potter” forced Disney to step up their game with “Star Wars: Galaxy’s Edge,” Universal’s success with Halloween Horror Nights likely spurred Disney into action with MNSSHP. The friendly rivalry between the two parks has continually pushed both to offer more to their guests, and we’re all better off because of it.
So the next time you find yourself trick-or-treating through the Magic Kingdom, watching the Headless Horseman gallop by, or marveling at the seasonal fireworks, take a moment to appreciate how this delightful tradition came to be—all thanks to a little competition and Disney’s commitment to creating not-so-scary magic.
For more Disney history and behind-the-scenes stories, check out the latest episodes of the I Want That Too podcast on the Jim Hill Media network.
History
The Evolution and History of Mickey’s ToonTown
![](https://jimhillmedia.com/wp-content/uploads/2024/02/toontown-disneyland.jpg)
Disneyland in Anaheim, California, holds a special place in the hearts of Disney fans worldwide, I mean heck, it’s where the magic began after all. Over the years it’s become a place that people visit in search of memorable experiences. One fan favorite area of the park is Mickey’s Toontown, a unique land that lets guests step right into the colorful, “Toony” world of Disney animation. With the recent reimagining of the land and the introduction of Micky and Minnies Runaway Railway, have you ever wondered how this land came to be?
There is a fascinating backstory of how Mickey’s Toontown came into existence. It’s a tale of strategic vision, the influence of Disney executives, and a commitment to meeting the needs of Disney’s valued guests.
The Beginning: Mickey’s Birthdayland
The story of Mickey’s Toontown starts with Mickey’s Birthdayland at Walt Disney World’s Magic Kingdom. Opened in 1988 to celebrate Mickey Mouse’s 60th birthday, this temporary attraction was met with such overwhelming popularity that it inspired Disney executives to think bigger. The idea was to create a permanent, immersive land where guests could step into the animated world of Mickey Mouse and his friends.
In the early ’90s, Disneyland was in need of a refresh. Michael Eisner, the visionary leader of The Walt Disney Company at the time, had an audacious idea: create a brand-new land in Disneyland that would celebrate Disney characters in a whole new way. This was the birth of Mickey’s Toontown.
Initially, Disney’s creative minds toyed with various concepts, including the idea of crafting a 100-Acre Woods or a land inspired by the Muppets. However, the turning point came when they considered the success of “Who Framed Roger Rabbit.” This film’s popularity and the desire to capitalize on contemporary trends set the stage for Toontown’s creation.
From Concept to Reality: The Birth of Toontown
In 1993, Mickey’s Toontown opened its gates at Disneyland, marking the first time in Disney Park history where guests could experience a fully realized, three-dimensional world of animation. This new land was not just a collection of attractions but a living, breathing community where Disney characters “lived,” worked, and played.
Building Challenges: Innovative Solutions
The design of Mickey’s Toontown broke new ground in theme park aesthetics. Imagineers were tasked with bringing the two-dimensional world of cartoons into a three-dimensional space. This led to the creation of over 2000 custom-built props and structures that embodied the ‘squash and stretch’ principle of animation, giving Toontown its distinctiveness.
And then there was also the challenge of hiding the Team Disney Anaheim building, which bore a striking resemblance to a giant hotdog. The Imagineers had to think creatively, using balloon tests and imaginative landscaping to seamlessly integrate Toontown into the larger park.
![](https://jimhillmedia.com/wp-content/uploads/2024/02/building-toontown-1024x576.jpg)
Key Attractions: Bringing Animation to Life
Mickey’s Toontown featured several groundbreaking attractions. “Roger Rabbit’s Car Toon Spin,” inspired by the movie “Who Framed Roger Rabbit,” became a staple of Toontown, offering an innovative ride experience. Gadget’s Go-Coaster, though initially conceived as a Rescue Rangers-themed ride, became a hit with younger visitors, proving that innovative design could create memorable experiences for all ages.
Another crown jewel of Toontown is Mickey’s House, a walkthrough attraction that allowed guests to explore the home of Mickey Mouse himself. This attraction was more than just a house; it was a carefully crafted piece of Disney lore. The house was designed in the American Craftsman style, reflecting the era when Mickey would have theoretically purchased his first home in Hollywood. The attention to detail was meticulous, with over 2000 hand-crafted, custom-built props, ensuring that every corner of the house was brimming with character and charm. Interestingly, the design of Mickey’s House was inspired by a real home in Wichita Falls, making it a unique blend of real-world inspiration and Disney magic.
Mickey’s House also showcased Disney’s commitment to creating interactive and engaging experiences. Guests could make themselves at home, sitting in Mickey’s chair, listening to the radio, and exploring the many mementos and references to Mickey’s animated adventures throughout the years. This approach to attraction design – where storytelling and interactivity merged seamlessly – was a defining characteristic of ToonTown’s success.
![](https://jimhillmedia.com/wp-content/uploads/2024/02/gadget-go-coaster-1024x576.jpg)
Executive Decisions: Shaping ToonTown’s Unique Attractions
The development of Mickey’s Toontown wasn’t just about creative imagination; it was significantly influenced by strategic decisions from Disney executives. One notable input came from Jeffrey Katzenberg, who suggested incorporating a Rescue Rangers-themed ride. This idea was a reflection of the broader Disney strategy to integrate popular contemporary characters and themes into the park, ensuring that the attractions remained relevant and engaging for visitors.
In addition to Katzenberg’s influence, Frank Wells, the then-President of The Walt Disney Company, played a key role in the strategic launch of Toontown’s attractions. His decision to delay the opening of “Roger Rabbit’s Car Toon Spin” until a year after Toontown’s debut was a calculated move. It was designed to maintain public interest in the park by offering new experiences over time, thereby giving guests more reasons to return to Disneyland.
These executive decisions highlight the careful planning and foresight that went into making Toontown a dynamic and continuously appealing part of Disneyland. By integrating current trends and strategically planning the rollout of attractions, Disney executives ensured that Toontown would not only capture the hearts of visitors upon its opening but would continue to draw them back for new experiences in the years to follow.
Global Influence: Toontown’s Worldwide Appeal
The concept of Mickey’s Toontown resonated so strongly that it was replicated at Tokyo Disneyland and influenced elements in Disneyland Paris and Hong Kong Disneyland. Each park’s version of Toontown maintained the core essence of the original while adapting to its cultural and logistical environment.
Evolution and Reimagining: Toontown Today
As we approach the present day, Mickey’s Toontown has recently undergone a significant reimagining to welcome “Mickey & Minnie’s Runaway Railway” in 2023. This refurbishment aimed to enhance the land’s interactivity and appeal to a new generation of Disney fans, all while retaining the charm that has made ToonTown a beloved destination for nearly three decades.
![](https://jimhillmedia.com/wp-content/uploads/2024/02/dinseyland-imagineer-team-1024x576.jpg)
Dive Deeper into ToonTown’s Story
Want to know more about Mickey’s Toontown and hear some fascinating behind-the-scenes stories, then check out the latest episode of Disney Unpacked on Patreon @JimHillMedia. In this episode, the main Imagineer who worked on the Toontown project shares lots of interesting stories and details that you can’t find anywhere else. It’s full of great information and fun facts, so be sure to give it a listen!
History
Unpacking the History of the Pixar Place Hotel
![](https://jimhillmedia.com/wp-content/uploads/2024/01/Disney-Unpacked-YouTube-Thumbnail.jpg)
Pixar Place Hotel, the newly unveiled 15-story tower at the Disneyland Resort, has been making waves in the Disney community. With its unique Pixar-themed design, it promises to be a favorite among visitors.
However, before we delve into this exciting addition to the Disneyland Resort, let’s take a look at the fascinating history of this remarkable hotel.
The Emergence of the Disneyland Hotel
To truly appreciate the story of the Pixar Place Hotel, we must turn back the clock to the early days of Disneyland. While Walt Disney had the visionary ideas and funding to create the iconic theme park, he faced a challenge when it came to providing accommodations for the park’s visitors. This is where his friend Jack Wrather enters the picture.
Jack Wrather, a fellow pioneer in the television industry, stepped in to assist Walt Disney in realizing his dream. Thanks to the success of the “Lassie” TV show produced by Wrather’s company, he had the financial means to build a hotel right across from Disneyland.
The result was the Disneyland Hotel, which opened its doors in October 1955. Interestingly, the early incarnation of this hotel had more of a motel feel than a hotel, with two-story buildings reminiscent of the roadside motels popular during the 1950s. The initial Disneyland Hotel consisted of modest structures that catered to visitors looking for affordable lodging close to the park. While the rooms were basic, it marked the beginning of something extraordinary.
The Evolution: From Emerald of Anaheim to Paradise Pier
As Disneyland’s popularity continued to soar, so did the demand for expansion and improved accommodations. In 1962, the addition of an 11-story tower transformed the Disneyland Hotel, marking a significant transition from a motel to a full-fledged hotel.
The addition of the 11-story tower elevated the Disneyland Hotel into a more prominent presence on the Anaheim skyline. At the time, it was the tallest structure in all of Orange County. The hotel’s prime location across from Disneyland made it an ideal choice for visitors. With the introduction of the monorail linking the park and the hotel, accessibility became even more convenient. Unique features like the Japanese-themed reflecting pools added to the hotel’s charm, reflecting a cultural influence that extended beyond Disney’s borders.
Japanese Tourism and Its Impact
During the 1960s and 1970s, Disneyland was attracting visitors from all corners of the world, including Japan. A significant number of Japanese tourists flocked to Anaheim to experience Walt Disney’s creation. To cater to this growing market, it wasn’t just the Disneyland Hotel that aimed to capture the attention of Japanese tourists. The Japanese Village in Buena Park, inspired by a similar attraction in Nara, Japan, was another significant spot.
These attractions sought to provide a taste of Japanese culture and hospitality, showcasing elements like tea ceremonies and beautiful ponds with rare carp and black swans. However, the Japanese Village closed its doors in 1975, likely due to the highly competitive nature of the Southern California tourist market.
The Emergence of the Emerald of Anaheim
With the surge in Japanese tourism, an opportunity arose—the construction of the Emerald of Anaheim, later known as the Disneyland Pacific Hotel. In May 1984, this 15-story hotel opened its doors.
What made the Emerald unique was its ownership. It was built not by The Walt Disney Company or the Oriental Land Company (which operated Tokyo Disneyland) but by the Tokyu Group. This group of Japanese businessmen already had a pair of hotels in Hawaii and saw potential in Anaheim’s proximity to Disneyland. Thus, they decided to embark on this new venture, specifically designed to cater to Japanese tourists looking to experience Southern California.
Financial Challenges and a Changing Landscape
The late 1980s brought about two significant financial crises in Japan—the crash of the NIKKEI stock market and the collapse of the Japanese real estate market. These crises had far-reaching effects, causing Japanese tourists to postpone or cancel their trips to the United States. As a result, reservations at the Emerald of Anaheim dwindled.
To adapt to these challenging times, the Tokyu Group merged the Emerald brand with its Pacific hotel chain, attempting to weather the storm. However, the financial turmoil took its toll on the Emerald, and changes were imminent.
The Transition to the Disneyland Pacific Hotel
In 1995, The Walt Disney Company took a significant step by purchasing the hotel formerly known as the Emerald of Anaheim for $35 million. This acquisition marked a change in the hotel’s fortunes. With Disney now in control, the hotel underwent a name change, becoming the Disneyland Pacific Hotel.
Transformation to Paradise Pier
The next phase of transformation occurred when Disney decided to rebrand the hotel as Paradise Pier Hotel. This decision aligned with Disney’s broader vision for the Disneyland Resort.
While the structural changes were limited, the hotel underwent a significant cosmetic makeover. Its exterior was painted to complement the color scheme of Paradise Pier, and wave-shaped crenellations adorned the rooftop, creating an illusion of seaside charm. This transformation was Disney’s attempt to seamlessly integrate the hotel into the Paradise Pier theme of Disney’s California Adventure Park.
Looking Beyond Paradise Pier: The Shift to Pixar Place
In 2018, Disneyland Resort rebranded Paradise Pier as Pixar Pier, a thematic area dedicated to celebrating the beloved characters and stories from Pixar Animation Studios. As a part of this transition, it became evident that the hotel formally known as the Disneyland Pacific Hotel could no longer maintain its Paradise Pier theme.
With Pixar Pier in full swing and two successful Pixar-themed hotels (Toy Story Hotels in Shanghai Disneyland and Tokyo Disneyland), Disney decided to embark on a new venture—a hotel that would celebrate the vast world of Pixar. The result is Pixar Place Hotel, a 15-story tower that embraces the characters and stories from multiple Pixar movies and shorts. This fully Pixar-themed hotel is a first of its kind in the United States.
The Future of Pixar Place and Disneyland Resort
As we look ahead to the future, the Disneyland Resort continues to evolve. The recent news of a proposed $1.9 billion expansion as part of the Disneyland Forward project indicates that the area surrounding Pixar Place is expected to see further changes. Disneyland’s rich history and innovative spirit continue to shape its destiny.
In conclusion, the history of the Pixar Place Hotel is a testament to the ever-changing landscape of Disneyland Resort. From its humble beginnings as the Disneyland Hotel to its transformation into the fully Pixar-themed Pixar Place Hotel, this establishment has undergone several iterations. As Disneyland Resort continues to grow and adapt, we can only imagine what exciting developments lie ahead for this iconic destination.
If you want to hear more stories about the History of the Pixar Place hotel, check our special edition of Disney Unpacked over on YouTube.
Stay tuned for more updates and developments as we continue to explore the fascinating world of Disney, one story at a time.
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