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Adam Shell & Nicholas Kraft traveled from Disneyland to Detroit “Pursuing Happiness”

Pursuing happiness. that’s a universal quest for people
around the United 
States and around the world. Who doesn’t want to live a
meaningful, happy life? 
But what exactly is happiness?

Documentary filmmaker Adam Shell and producer Nicholas Kraft
decided to investigate the subject a short time after Shell completed
an earlier documentary, 
“Finding Kraftland,” that featured Nicolas Kraft and his
father, Richard Kraft, a 
major globetrotting Disney collector, music fan and pop
culture enthusiast.

“Pursuing Happiness” will be screened at 5 p.m. Saturday, May 2, at The Delta King as part of the Sacramento Film Festival. Tickets for
this “ultimate feel good” 
documentary can be purchased at www.SacramentoFilmFestival.com.


The following is a Q&A session with the filmmakers:

Tell me a bit about your friendship. Did it start with “Finding
Kraftland” or before? What did you learn doing that project that helped you on “Pursuing
Happiness”?

Shell: Nicholas’ father asked me to edit and co-direct the
most overproduced home movie of all time, ‘Finding Kraftland,

despite only
being an acquaintance of his. You don’t spend months going through someone’s home
videos and interviewing all their friends without becoming a close friend
yourself and, ever since, I’ve been very close with both Richard and Nicholas.

What made you interested in tackling the topic of happiness?


Shell: In part, it grew out of touring Finding Kraftland at
festivals: time and again people would tell me that Richard’s lust for life attitude
inspired them 
to bring more joy into their own lives. That planted a seed
for me.

The real inspiration though came from being fed up with the
onslaught of bad news that dominates the media. It seemed everything was
sensationalized tragedy and that constant focus on what was
wrong in our 
world had a tangible effect on my life – the conversations I
was having, the 
attitude of those around me, it was all so negative.

Kraft: For me, there is nothing more interesting in the
world than people – why are we the way we are? When Adam asked me to help him
with this 
kooky idea of making a documentary about happiness, it
sounded like an 
amazing opportunity to learn more about people in a truly
unique way.


Disney Legend Richard Sherman

Tell me about your interview with Disney Legend Richard
Sherman
.

Kraft: What an honor. We should have called off our search
for the happiest people in America
after spending the day with Richard – the search was 
over, we found him!

Shell: As a musician myself, I wanted to know how it was
possible for someone to make a career out of writing truly happy songs. We
have this 
trope in our culture of the “tortured artist” and The
Sherman Brothers, who 
have written some of the most recognizable, beloved, and
fantastic songs 
in American history are anything but that. And he admitted
that writing 
happy songs isn’t easy, “writing a really originally happy
tune … you’ve 
gotta dig for that.” I think that’s a great metaphor for
happiness itself; it’s 
so easy to go to the dark side and give in to negativity,
but to lead a happy 
life … you’ve gotta dig for that.

Did Richard Sherman discuss Walt or Disneyland
being the “Happiest Place
on Earth”?


Kraft: You can’t make a documentary about happiness in America
without talking about Disneyland – especially
when someone from the Kraft family 
is involved in the making of the film. Richard Sherman
described Walt as a 
“purveyor of joy” and one of the things we ended up
discussing with him 
was the power of giving. You think you’re going to interview
this Disney 
Legend about his music – and we did – but the real heart of
Richard 
Sherman, and Walt of course, is that these men derive so
much pleasure 
from doing things for others.

In Walt’s case, that was providing a place for families to
have a truly memorable experience together. For The Sherman Brothers,
that was 
giving the gift of song – fun, uplifting, sweet songs – to
millions of people.

Shell: I have two young children and there is nothing more
fun than spending a day at Disneyland with
them. There is this unrivaled joy they 
experience that is truly infectious. It’s the same joy I
experienced as a kid 
and so many millions of people experience every year. Truth
be told, I still 
experience it even when I visit without my kids. Is it the
rides? Sure. Is it 
the music and the costumes and the thrill of meeting Mickey (or
Elsa if 
you’re my daughter)? Absolutely. But the real heart of it is
that shared 
experience we’re having together. The “stuff” isn’t so much
making us 
happy as it is providing an environment that’s conducive to
laughing, 
having fun, and sharing that together.


There is something else about Disneyland
that I only really began to appreciate after making this film. Disneyland
takes extreme care in 
ensuring that everything is always presented with perfection:
The perfectly 
manicured flowers to the smiles and gracious attitudes of
all the cast 
members. They make the effort to present themselves in the
light they 
want to be remembered for and, as a result, that is the way
the world thinks 
of Disneyland. The metaphor for me as
it relates to happiness is that we all 
have the ability to present ourselves in whatever way we
choose and in that 
presentation that is our experience. If we take the time and
effort to put on 
a smile and show our very best to the world our experience
then will be just 
that.

We can’t all live in Disneyland – unless
of course you’re Nicholas’ father – but we can all create environments that are conducive to
connecting with 
one another and being happy.

Tell me a bit about your own relationship with happiness and
how you personally define it?

Shell: Happiness and I have an open relationship – sometimes
we’re together, and sometimes I’m sad. Sometimes I’m hurt. Sometimes
my kids 
are kicking and screaming and driving me up a wall and I
just want to run 
away to a tropical island.


You’ll see in the film that we define happiness in two parts
– Hedonic and Eudaimonic. The first is what we typically think of as
happiness – a smile, a 
great meal, laughing with friends. The latter is about
fulfillment and 
purpose. So for me, I define it as a healthy balance of both
of these things: 
I want a life filled with Hedonic pleasures but I also know
that the richness 
of life – the ups and the downs – is what really makes it
all worth living. We 
explore this in great depth in the film.

How challenging was it to edit the several hours of material
you gathered into the final 80 minute film? Are you satisfied with “Pursuing
Happiness” and the 
response you’ve received from those who’ve seen it? How have
the people you 
interviewed responded to the film?

Shell: When you spend nearly two years gathering hundreds of
hours of footage from more than 400 people and no real road map of
what it all 
means, the most difficult task is making sense of it all. For
me this is one of 
the best parts of documentary filmmaking. Unlike a narrative
film where a 
writer spends a significant amount of time writing and
rewriting a 
screenplay to flesh out characters and story before a single
frame of 
footage is shot, the thing I like best about documentaries
is working the 
exact opposite way. It’s kind of like doing an intense
research paper in 
school. You go out and gather a ton of information on a
subject or a person 
and then have to weave it all together in a way that make
sense and is 
entertaining. And, usually you become an expert on the
subject in the 
process. I never had much of an agenda with what the final
product was 
going to look like, but I always knew what I wanted it to
achieve and what I 
wanted audiences to feel when watching the film. I always
say, if you have 
to, make them laugh and cry and then you can make them think
… I think 
we achieved that. One of the best comments we have received
during a 
Q&A was when a woman said “this should be required
viewing to be a 
human.” I think that says it all.


As for the people in the film, the ones who have seen it
have responded very favorably. John Lawson, one of our interviewees who
lost both of his 
arms, has seen it twice now. When we interviewed him he was
joking 
around with me about how challenging difficult it was going
to be to make 
something interesting out of this project and, kind of
sarcastically, he 
wished me luck. After the first screening, he said he just
didn’t believe how 
we were able to make such an impactful film and he was
honored to be a 
part of it.

Kraft: One of the greatest lessons for me in making this
film was to just go for it. We set out with a very loose concept and no story
whatsoever. We 
had cameras, hundreds of referrals, and a great passion for
making this 
film. Of course, that means that we faced some great
challenges after 
collecting 300 hours of footage – how did any of this fit
together?

Editing the film was like putting together a puzzle with an
infinite number of pieces and no picture on the front of the box to go off of. What
was helpful 
was giving ourselves some limits: it has to be under 90
minutes, it needs to 
include these people and these concepts, and well that’s it,
really, ha! It 
was a tough process to have to leave out so much great
footage, but our 
goal for the film was to create a platform for discussion
and the film is only 
one aspect. We hope to release as much of the additional
footage as 
possible – perhaps online – because it deserves to be seen.


The film includes several experts – from doctors to
theologians – talking about happiness and it seems like happiness is defined by two well
represented 
groups in the film. Tell me a bit more about both groups: The
people who choose to live 
in the present as much as possible because of illness,
tragedy or it’s their nature 
and those who derive their pleasure from making others happy
as a key part of 
their lives.

Shell: I kinda co-opted the phrase “aha moment,” but it’s
what I we strove to create in this film: a combination of technical
information provided by 
experts in various fields and then real life examples from
everyday people. 
I think it’s very easy to learn something, but to actually
have it make an 
impact and inspire change, it needs to strike an emotional
chord and that is 
what the everyday people provide.

For example: if I explain to you that being selfless is one
of the best ways to be happier, you probably understand that – chances are
you already 
know that! But if you then seen a beautiful example of
selflessness that 
really resonates with you, you’re more likely – I think – to
remember that 
down the line and implement it into your own life. It is
very similar to how 
we imitate people we admire. We might not do it consciously,
but we do it.


Tell me a little more about Gloria Borges’ story and her
cancer fight. Was there a friendship that preceded the filming? What made her story
so intriguing and 
how did she inspire you as filmmakers?

Shell: I knew Gloria prior to making the film because she
worked with my wife. She was my referral for the happiest person I know,
and anyone who 
sees the film will immediately understand why. Nicholas has
the more 
interesting story as it relates to Gloria, and his
experience for me was proof 
that this project was going to work.

Kraft: Gloria was one of the first people we interviewed,
and while I was certainly excited by the project, I wasn’t gung-ho, all in, 100%
sold until we 
met Gloria. That was a life-changing experience for me,
which is crazy 
because we only spent two hours with her. But that’s all it
took; two hours 
hanging at her house and I was forever changed – she was all
I could talk 
about for weeks on end, “I met the most amazing, inspiring,
and awesome 
person the other day and I have to tell you about her.”

Shell: That was it. When we walked out of her house I was
kind of amazed at Nicholas’ reaction. For me it was just another day
hanging out with 
someone I had known for years and I wasn’t that phased by it.
But seeing 
how someone new reacted to her, that is when I knew that if
we could find 
more people like Gloria and share their stories, this film
would hopefully 
have a profound impact on audiences and really ignite
conversations.


Tell me a little more about Kyle Bartell and Charles Molnar
and their “Sit On It, Detroit” bus
benches/public library efforts.

Shell: Whenever we told people we were going to Detroit
for the film, they all said the same thing: good luck! Again, the news is so
negative – all you 
hear about Detroit is that it’s bankrupt, corrupt, and in
shambles. But of 
course, all of the time we spent there was with incredibly
happy, 
empowered, and helpful people, such as the Sit On It Detroit
guys.

Kraft: What I love about them is that if I were to tell you
I met two people who had taken it upon themselves to rebuild the city of
Detroit one bus 
stop at a time, you would never in a million years guess
that they were 
those two characters.

Why do you think the U.S.
is ranked 23rd in the U.N. happiness report? Is there growing pessimism because of political gridlock, the
growing 
income inequality gap, self-imposed or societal pressures – the
mild to 
moderate day-to-day stress that keeps people “in the red
zone”? Were you 
surprised by the evidence that after $75,000 in annual
income, there’s little 
correlation between wealth and happiness? (Money may not buy
happiness, but 
for people living near poverty, more money can make a
difference in their lives 
and their loved ones).


Shell: I’ll answer the second question and leave the first
for Nicholas. No, I was not surprised by the correlation (or lack thereof) between
income and 
happiness. Does anyone truly believe money can buy
happiness? I don’t 
think so, and yet we can’t get out of the habit of acting as
though it can. 
What I was surprised to learn though is that you can use
your money to 
“buy” happiness; we just go about it completely backwards.

Kraft: Why do we rank 23rd? That’s a tough question because
you have to 
take into account the ways in which they measure happiness
as well as ask 
yourself how effective it is to measure something subjective
across such 
varied cultures. But I can tell you something that’s
certainly not helping us 
in the rankings: we are the most individualistic country on
the planet. In the 
galaxy. In the universe!!! Doesn’t it sounds more intense
when I say “in the 
universe!!!”?

There are plenty of positive things about being
individualistic, but much like income, at a certain point, being more self-centered doesn’t
make us 
any happier and – I think – actually starts to impede on our
well being.

What is it that you hope viewers take away from seeing “Pursuing
Happiness”?


Shell: Pursuing Happiness, to me, is a conversation starter.
What people take away depends completely on who they are and I believe
there’s a lot in 
this film for everyone. But my greatest hope is that this
film starts 
meaningful conversations about fulfillment and happiness. To
get back to 
your first question: we spend a lot of time discussing what’s
wrong in the 
world or being distracted by the latest celebrity gossip. I
hope this inspires 
some people to start different conversations at dinner with
their families.

Kraft: Ditto!

For more information about the film and additional film
festival screenings, visit: http://www.pursuinghappiness.com/aboutthefilm.html 

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